Description
Portland, OR | BMW | Luxury performance brand | Join our elite team | Veterans encouraged to apply | No automotive experience required | $50k - $150k+ annually
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Portland is the newest addition to the Swickard family -- and we're building something worth being part of. Portland is a dynamic, sophisticated market, and BMW is a brand that demands excellence at every touchpoint. We're looking for passionate, guest-focused individuals to help us set the standard from day one.
WHAT YOU'LL DO
• Greet and engage guests, assess their needs, and present vehicles that align with their preferences and lifestyle
• Conduct product demonstrations, answer questions, and provide test drives that highlight the performance and features of the BMW lineup
• Negotiate pricing, financing, and trade-in values -- securing sales agreements while ensuring every guest feels respected and well-served
• Maintain strong product knowledge of dealership inventory, market trends, and competitor offerings
• Track guest interactions in the CRM system and follow up consistently to build lasting relationships
• Support dealership sales goals through professional presentation, participation in events, and adherence to dealership standards
WHAT WE'RE LOOKING FOR
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Proven success and experience in sales, hospitality, retail, or guest-facing service
• Minimum of one year of automotive sales or comparable sales experience
• Strong communication, interpersonal, and negotiation skills
• Excellent product knowledge and the ability to learn new vehicle features quickly
• Self-motivated with a drive to succeed and achieve sales targets
• Professional appearance and demeanor
• Valid driver's license with a clean driving record
Our best Sales Consultants have come from hospitality, retail, real estate, entertainment, and beyond. What they all share is a proven track record of connecting with people, delivering results, and doing it with integrity.
WHAT WE OFFER
• Income potential of $50,000 - $150,000+ annually
• Paid training program -- we'll teach you the Swickard way and the BMW brand from day one
• Medical, dental, vision, and life insurance
• Pet insurance and optional disability coverage
• 401(k) plan
• Paid time off and paid holidays
• Clear career path -- top Sales Consultants grow into finance, management, and leadership roles
• Employee vehicle purchase and service discounts
WHY BMW OF PORTLAND
• BMW is one of the world's most respected performance luxury brands -- guests here are passionate, knowledgeable, and loyal to advisors who match their enthusiasm
• Portland is a growing, design-forward city with a sophisticated consumer base that aligns naturally with the BMW brand
• This is a ground-floor opportunity at a newly acquired store -- the culture, the team, and the standard are being built right now, and you can help shape them
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- aren't just words. They're how we operate every day
• A culture where doing right by the guest and growing your career go hand in hand
Portland is a market that rewards authenticity, professionalism, and a genuine interest in the people you serve. BMW of Portland has the brand, the backing, and the momentum to become one of the strongest luxury stores in the Pacific Northwest. We're early in that journey -- which means the people who join now have the opportunity to grow with the store, build their reputation in the market, and be part of something that's just getting started.
If you're driven, coachable, and ready to represent one of the world's great automotive brands in one of the Pacific Northwest's most vibrant cities -- we'd like to meet you.
Skills Required
- Minimum of one year of automotive sales or comparable sales experience
- Proven success and experience in sales, hospitality, retail, or guest-facing service
- Strong communication, interpersonal, and negotiation skills
- Demonstrates a high HQ (Hospitality Quotient) — kindness, empathy, work ethic, integrity
- Excellent product knowledge and ability to learn new vehicle features quickly
- Self-motivated with a drive to succeed and achieve sales targets
- Professional appearance and demeanor
- Valid driver's license with a clean driving record
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
-
Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
-
Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
-
Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.
