JOB DESCRIPTION
Purpose
The Sales Consultant is responsible for promoting the Company’s products and services by building relationships with new and existing customers in order to become our customers’ most valued and trusted business partner. This field sales representative maintains and grows sales of amenities, textiles, room accessories, paper, janitorial supplies, cleaning, FF&E and MRO products primarily to the Hotel and Lodging Industry within an assigned territory. The main focus of the Sales Consultant is to help the Company’s customers succeed while achieving sales and profit goals established by the Company. Individuals in this position will provide exceptional level of business to business (B2B) sales consultation, account management, customer service, and innovative solutions that differentiate Sysco Guest Supply Canada in the marketplace.
Responsibilities
- Responsible for Strategic Account Planning, developing new business, growing account portfolio, and retaining customer accounts to achieve profitable sales growth within assigned territory
- Responsible for maintaining and identifying new sales opportunities by evaluating customer needs and analyzing market trends within existing accounts
- Makes sales calls and presentations to develop and maintain a solid customer relationship to generate sales and category penetration
- Ensure existing customers are compliant with Brand standards of their flag and Guest Supply capture 85% of the Market basket of sales for each customer
- Possess strong negotiation skills and ability to manage and maintain profitable margins
- Leverage product knowledge, ROI, sales technology tools (i.e., Phocas, GForce and Salesforce.com) and sales training resources to effectively target new prospects and opportunities and provide end to end sales consultive services
- Be informed of market conditions, product innovations, and competitor’s products and sales; share information with customers as part of value-added services provided
- Continuously manage assigned accounts and take corrective action, as needed, to maintain and improve the overall customer experience
- Regularly communicate with assigned accounts as appropriate, including new products and services, company changes, holiday schedules, product pricing or information changes and new opportunities
- Immediately notify management if an existing account is in jeopardy of discontinuing service or issues remain unresolved regardless of attempts to correct situation
- Work with Accounts Receivable to ensure customers pay invoices within agreed upon terms
- Regularly interact and communicate with various internal departments to provide vital information that may be necessary for servicing the customer. This may include advance notification to Merchandising of changes, increased or decreased product movement, new business, changes in proprietary product or other related information
- Gain new Accounts within the territory, and responsible for all account management and customer service responsibilities
- Assist in the set-up of new accounts, including Customer Account Application (CAA), customer order guides, pricing, order schedules, files, etc.
- Coordinate with other departments as appropriate to meet or exceed customer expectations
- Accurately forecast sales results and trends for a specific territory
- Demonstrate commitment to continuous learning to optimize performance and career growth
- Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present
- Maybe required to work non-traditional hours, while also providing a level of individual autonomy to support and successfully meet customer needs
- Track activities and results, collaborate on opportunities, and champion the team selling process through use of Salesforce (Sysco’s CRM tool)
- Take a proactive approach to owning learning / development and actively participate in large group, district and specialized training and programs to sharpen consultative selling skills and product knowledge
- Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
- Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
- Perform other duties as assigned.
Qualifications/Skills/Job Requirements (About you):
- Minimum 2 years or more of sales experience required, with a proven record of sales success and history of accomplishments
- Experience in hospitality or supply/distribution sales preferred
- Experience in relationship sales managing new and existing customer opportunities and up-selling preferred
- Experience with trip planning, territory routing, and account prioritization preferred
- Completion of post-secondary education or equivalent experience
- Professional salesperson with proven ability to cultivate relationships and grow sales
- Strong financial acumen and ability to properly plan and execute business plans
- Demonstrated skills in the area of consultative selling, networking and negotiations
- Business and restaurant operations acumen to manage sophisticated customers
- Strong interpersonal skills and ability to work with and influence a variety of key stakeholders
- Ability to express information in terms of profit and loss, food cost and expense ratio
- Strong communication skills: ability to effectively communicate with internal and external teams
- Excellent organizational and project management skills, including the ability to execute multiple initiatives at the same time
- Ability to learn the use of proprietary CRM tools for planning and forecasting sales growth
- Solid analytical problem-solving skills, including familiarity with analyzing reports and deriving insights from data
- Proactive, self-directed, with the ability to structure a weekly schedule to be successful
- Proficient in Microsoft Applications Suite (Word, Excel, PowerPoint, Outlook)
- Valid driver’s license in good standing with access to a vehicle is required
- Demonstrate a high level of business acumen and interpersonal savvy
Physical Demands
Not explicitly stated, but likely includes regular driving for customer visits and meetings.
Travel Requirements
25%-50%
Sysco is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.
At Sysco, we aspire to create a global culture that is decidedly diverse, equitable, and inclusive – one where we foster belonging as we care for one another and connect the world through food and trusted partnerships. We are Better Together.
COMPANY OVERVIEW
Guest Supply Canada, a wholly owned subsidiary of Sysco and a division of Guest Worldwide, specializes in the distribution of products such as personal care amenities, a full range of textiles, paper products and hotel room accessories to the Travel and Leisure industry. Guest Worldwide is a leading global manufacturer and distributor to the Travel and Leisure industry, providing products to over 25,000 hotels in 109 countries. We manufacture textiles and personal care amenities and distribute nearly everything else you find in the hotel public guest areas in the hotel room. For more information, visit www.guestsupply.ca. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
Our Purpose: Connecting the world to share food and care for one another
Our Mission: Delivering success for our customers through industry-leading people, products and solutions
Our Identity: Together we define our future of foodservice and supply chain
Here’s a sample of the many benefits Sysco colleagues enjoy:
Comprehensive Flexible Benefits including Health and Dental, Health Care Spending and Wellness Accounts • Short-Term and Long-Term Disability • Life Insurance • Voluntary Optional Insurance • Parental Leave Plan • Company Pension Plan • Group RRSP & TFSA • Employee and Family Assistance • Stock Purchase Plan • Maple Virtual Care • Unlimited on-line learning • Sysco product discounts • Preferred vendor discounts • Associate Resource Groups
(*benefits may vary based on location or bargaining unit)
ADDITIONAL INFORMATION
This Job Requisition was created with the help of AI. AI will not be used to make hiring decisions or who progresses in the Job Application process. If you have any questions, please reach out to our Talent and Acquisition Team.
This Job Requisition is for an existing vacancy.
Skills Required
- Minimum two years of sales experience with a proven record of sales success and accomplishments
- Completion of post-secondary education or equivalent experience
- Proven ability to cultivate customer relationships and grow sales
- Strong financial acumen and ability to plan and execute business plans
- Consultative selling, networking, and negotiation skills
- Business and restaurant operations acumen
- Strong interpersonal and communication skills with internal and external stakeholders
- Ability to understand and communicate profit and loss, food cost, and expense ratios
- Excellent organizational and project management skills
- Ability to learn proprietary CRM tools for planning and sales forecasting
- Analytical problem-solving skills and ability to analyze reports and derive insights from data
- Proactive, self-directed work style with ability to structure a weekly schedule
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
- Valid driver's license in good standing and access to a vehicle
- Hospitality or supply/distribution sales experience
- Relationship sales experience managing new and existing opportunities and upselling
- Experience with trip planning, territory routing, and account prioritization
Sysco Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sysco and has not been reviewed or approved by Sysco.
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Healthcare Strength — Multiple national medical plan options with telehealth, behavioral health resources, and targeted programs indicate broad coverage and support. Preventive care access and ancillary offerings (dental, vision, Rx advocacy) further reinforce the package.
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Retirement Support — A 401(k) with automatic company contributions plus a match, alongside an employee stock purchase plan, underscores solid retirement support. At union locations, enhanced pension terms add to perceived long‑term value.
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Pay Growth & Progression — Recent collective bargaining outcomes with substantial wage increases demonstrate meaningful pay progression where contracts apply. In high‑volume markets, incentive structures can amplify earnings beyond base rates.
Sysco Insights
What We Do
Sysco is the global leader in selling, marketing and distributing food and related products to customers who prepare meals away from home. This includes restaurants, healthcare and educational facilities, lodging establishments, entertainment venues, and more. Sysco operates almost 340 distribution centers, in over 10 countries, with 76,000 colleagues serving approximately 730,000 customer locations. The company generated sales of more than $81 billion in fiscal year 2025 that ended June 28, 2025. As the world’s largest food-away-from-home distributor, Sysco offers customized supply chain solutions, bespoke specialty product offerings, and culinary support to drive customers to innovate and optimize their operations. We act as a trusted business partner to our customers, helping them grow through our industry-leading portfolio that includes fresh produce, premium proteins, specialty products, sustainably focused items, equipment and supplies, and innovative culinary solutions. For more information, visit www.sysco.com. For important news and key information for Sysco investors, visit the Investor Relations section of the company’s website at investors.sysco.com.
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