Description
Eugene, OR | BMW | Luxury performance brand | Sales Consultant | Pacific Northwest | Automotive experience preferred | Open to other backgrounds | Veterans encouraged to apply | $50,000 - $120,000+ OTE
Strong candidates have come from automotive, hospitality, retail, outdoor and lifestyle industries, and other client-facing roles.IS THIS YOU?
• You're a relationship-first salesperson who leads with honesty, earns trust through follow-through, and takes pride in the experience you create for every guest
• You have automotive or consultative sales experience -- or a background in hospitality, retail, or client-facing work and the drive to grow into luxury sales
• You want to represent a brand people are passionate about, in a community where relationships build lasting careers
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Eugene serves a community of passionate, engaged BMW drivers in one of Oregon's most vibrant university cities. Our guests choose BMW deliberately -- for the driving experience, the engineering, and the brand values -- and they stay loyal to consultants who match that enthusiasm with genuine knowledge and care. This is a relationship-driven sales floor where doing right by the guest is both the standard and the strategy.
WHAT YOU'LL DO
• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with confidence -- connecting the brand's performance, technology, and design story to what matters most to each buyer
• Present vehicles and conduct test drives that create a real experience -- not a rehearsed pitch
• Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW product updates, technology features, and the EV lineup
• Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
• Automotive sales experience preferred -- candidates from luxury retail, hospitality, or other consultative sales backgrounds are encouraged to apply
• Relationship-first approach -- you listen before you present and you earn trust before you ask for the sale
• Genuine enthusiasm for the BMW brand -- performance, design, and technology are real selling points in Eugene and you need to believe in them
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication
• Clear, honest communicator -- BMW buyers are informed and they appreciate a consultant who respects that
• Valid driver's license with a clean driving record
• A hospitality mindset -- every guest interaction deserves your full attention and care
WHAT WE OFFER
• OTE of $50,000 - $120,000+ annually
• Paid BMW product and sales training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
• A collaborative, low-pressure sales culture that rewards integrity and long-term relationship building
WHY BMW OF EUGENE
• BMW drivers are enthusiasts -- they choose the brand because they care about how it drives, how it's built, and what it stands for. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
• Eugene is a vibrant, community-oriented city with a strong university culture and a buyer profile that values authenticity and relationship over pressure
• A store where your reputation compounds over time -- Eugene buyers talk to each other, and the consultant who takes care of them earns referrals that build a career
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, not just how we serve
• Leadership that invests in your development and gives you the tools and support to build a long-term career here
BMW of Eugene is a store where a relationship-driven Sales Consultant can build something lasting. The guest base is passionate, the community is tight-knit, and the brand gives you real substance to sell. Doing right by every guest here doesn't just feel good -- it builds the kind of reputation that drives a career forward for years.
If you're ready to sell a brand people love, in a community that values how you do it -- we'd like to meet you.
Skills Required
- Automotive sales experience
- Background in hospitality, retail, or consultative sales
- Relationship-first sales approach (listen before presenting)
- Self-motivated with a consistent track record of follow-through and results
- Comfortable with CRM tools and digital communication
- Clear, honest communication skills
- Genuine enthusiasm for the BMW brand
- Valid driver's license with a clean driving record
- Hospitality mindset and guest-focused service orientation
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
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Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
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Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
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Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.









