The Role
Drive month-to-month sales growth of electrical power and industrial engines within assigned territories. Manage full sales cycle including lead generation, tender management, upselling, forecasting, CRM updates, and sales administration. Maintain customer relationships, technical product knowledge (gensets/accessories), and a healthy sales pipeline.
Summary Generated by Built In
Key Outputs
- Meet month-to-month sales targets in new Retail Electrical Power.
- Upselling other products/services linked to Electric Power and Industrial engines
- Grow and sustain engines and parts sales within allocated territories/ customer base.
- Effective territory and accounts management
- Tender process management.
- Generate leads and build customer relationships.
- Find new business opportunities and maintain a healthy pipeline for future deals.
- Accurately and efficiently deal with sales administrative tasks.
- Sales forecasting.
- Effective self-management and performance ownership.
- Manage all aspects of sales process.
- Knowledge of Electric Power and Industrial product line including accessories and work tools
- Knowledge of CRM
- Knowledge of MS office
Qualification, Experience and Competencies
- Minimum 5 years sales experience of Electrical power and or industrial equipment/ engines
- Electrical engineering/ Mechanical engineering Diploma or equivalent
- Salesforce Experience.
- Computer Literacy & Knowledge of MS office.
- Good customer relationship skills.
- Business planning and development skills and knowledge.
- Strong communication, negotiating and presentation skills.
- Time and self-management
- Sound technical knowledge of Cat gensets, accessories and work tools.
- Extensive Experience in a Technical Sales Role (Electrical Power and or Industrial Equipment).
- Financial acumen (costs & trading margins).
Skills Required
- Minimum 5 years sales experience of electrical power or industrial equipment/engines
- Diploma in Electrical Engineering or Mechanical Engineering or equivalent
- Salesforce experience
- Computer literacy and knowledge of Microsoft Office
- Knowledge of CRM systems
- Sound technical knowledge of Caterpillar gensets, accessories and work tools
- Extensive experience in a technical sales role (electrical power or industrial equipment)
- Good customer relationship skills
- Business planning and development skills
- Financial acumen (costs and trading margins)
- Strong communication, negotiating and presentation skills
- Time and self-management skills
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The Company
What We Do
Barloworld Equipment is a leading provider of heavy machinery equipment solutions for the construction, agriculture, mining, transport and energy industries in Southern Africa. As an official Cat dealer, the company provides a wide range of earthmoving machines, genuine parts, and value-added services and support solutions, focusing on reducing downtime and operating costs for its clients.









