Sales Communication Specialist

The Sales Communications Specialist develops and delivers clear, timely, and engaging communications that help Protective’s sales organization understand business priorities, adopt changes, and take action. Reporting to the Sales Training & Communications Manager, this role manages day-to-day sales communication activities across multiple channels, including communication planning, content development, editing, distribution, and measurement. The Sales Communications Specialist translates complex product, process, technology, and business information into practical, audience-focused messages and resources that support field readiness, selling effectiveness, and a consistent customer experience. The role partners closely with Sales Leadership, Sales Training, Sales Events, Sales Operations, Sales Planning and Performance, Sales Technology, Product, Underwriting, Marketing, Operations, Compliance, and other subject-matter experts to coordinate communications with sales priorities, launches, process improvements, and technology changes.
Responsibilities
•    Develops, maintains, and executes sales communication plans and calendars aligned with business priorities, product launches, process changes, technology releases, sales programs, meetings, and required field actions
•    Drafts and edits clear, concise, and compelling communications for sales audiences, including announcements, newsletters, presentations, talking points, leader messages, intranet content, FAQs, playbooks, job aids, and other field resources
•    Translates complex product, technical, operational, policy, and compliance information into practical, audience-appropriate messages that clarify what is changing, why it matters, and what action is required
•    Coordinates communication intake, development, review, approval, scheduling, and distribution in accordance with established governance, brand, legal, and compliance requirements
•    Partners with subject-matter experts and business stakeholders to gather requirements, validate content, resolve gaps, and ensure communications are accurate, timely, and aligned across channels
•    Segments and tailors communications for relevant sales roles, distribution channels, leaders, and partner audiences to improve message relevance, understanding, and adoption
•    Supports coordinated change communications for product, process, technology, and organizational initiatives, including stakeholder messaging, launch materials, reinforcement communications, and follow-up resources
•    Prepares briefing materials, presentations, scripts, talking points, and other communication support for sales leaders, meetings, conferences, recognition programs, and field events
•    Coordinates with Sales Trainers and Events Coordinators to align communications with learning programs, event objectives, agendas, participant needs, and post-event follow-up
•    Maintains communication templates, standards, distribution lists, content repositories, and editorial practices to improve consistency, accessibility, quality, and reuse
•    Reviews communication requests and competing priorities, identifies dependencies or timing conflicts, and recommends practical sequencing and channel approaches to the Sales Training & Communications Manager
•    Monitors communication performance using available channel data, stakeholder feedback, readership, engagement, and action completion; identifies trends and recommends improvements
•    Supports issue and escalation communications by gathering facts, coordinating rapid review, and preparing accurate, audience-appropriate messages under the direction of the Sales Training & Communications Manager and relevant business partners
•    Manages assigned communication projects and recurring deliverables independently, maintains project plans and deadlines, and provides clear status updates to stakeholders
•    Contributes ideas and best practices that strengthen storytelling, communication effectiveness, field engagement, and the overall sales enablement experience
Knowledge, Skills, Attributes
•    Sales Communications: Developing clear, timely, and audience-focused messages that improve understanding, alignment, and action across the sales organization
•    Content Creation and Storytelling: Producing engaging narratives and practical content tailored to audience needs, business priorities, and communication objectives
•    Writing and Editing: Creating and refining well-structured materials for clarity, accuracy, tone, consistency, and purpose across written, digital, and presentation formats
•    Communication Planning: Coordinating audiences, messages, channels, timing, approvals, and reinforcement activities across multiple initiatives
•    Change Communications: Developing communications that help sales teams understand and adopt product, process, technology, and organizational changes
•    Audience Segmentation: Tailoring content and delivery approaches to sales roles, distribution channels, leaders, and partner groups
•    Executive and Leader Communications: Preparing concise briefing materials, presentations, scripts, talking points, and messages for sales leaders and key stakeholders
•    Stakeholder Management: Building productive relationships with subject-matter experts and cross-functional partners to gather input, align expectations, and deliver accurate content
•    Project Management: Organizing multiple assignments, dependencies, reviews, and deadlines while maintaining quality and responsiveness
•    Communication Measurement: Using channel data, stakeholder feedback, and engagement indicators to assess effectiveness and improve future communications
•    Digital Communication Channels: Creating and publishing content across email, newsletters, intranet, presentations, collaboration platforms, and related sales enablement channels
•    Quality and Governance: Applying communication standards, approval processes, brand guidelines, accessibility practices, and compliance requirements consistently
Requirements 
•    Bachelor’s degree in Communications, Marketing, Journalism, Business, English, or a related field, or equivalent practical experience
•    3+ years of experience in internal communications, sales communications, corporate communications, marketing communications, change communications, or a related role
•    Demonstrated ability to draft and edit high-quality communications for varied audiences and channels, with strong command of grammar, tone, structure, and plain-language writing
•    Experience translating complex business, product, process, technology, or policy information into clear, practical, and engaging content
•    Strong project-management and organizational skills, with the ability to manage multiple priorities, reviewers, and deadlines in a fast-paced, multi-stakeholder environment
•    Strong interpersonal and stakeholder-management skills, including the ability to gather requirements, incorporate feedback, and build alignment with sales leaders and cross-functional partners
•    Experience creating content for email, newsletters, presentations, intranet or collaboration platforms, job aids, talking points, and related digital channels
•    Working knowledge of communication planning, audience segmentation, change communications, editorial standards, brand guidelines, and communication measurement
•    Proficiency with Microsoft 365 applications; experience with content-management, email-distribution, collaboration, design, or analytics tools preferred
•    Experience supporting a sales organization, financial services, insurance, automotive, F&I, or another regulated environment preferred
•    Ability to work independently on recurring and project-based assignments, exercise sound judgment, and seek guidance on sensitive, high-impact, or rapidly evolving communications
•    Ability to travel occasionally to business-unit sites, sales meetings, training sessions, and events as needed
About Us – Asset Protection 
Protective Asset Protection has been providing finance and insurance (F&I) solutions for the automotive industry for more than 60 years. We proudly serve thousands of dealerships and financial institutions in the automotive, marine, powersports and recreation vehicle industries throughout the U.S. providing innovative vehicle protection products, wealth-building programs, training and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection visit www.ProtectiveAssetProtection.com.

 

 

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