Automotive Sales Communications Copywriter
We’re seeking an Automotive Sales Communications Copywriter to create clear, compelling, and technically accurate content that helps sales associates confidently understand and sell an automotive brand’s vehicles. You’ll develop communications across websites, videos, training content, emails, and sales materials – translating complex vehicle features and specifications into engaging, easy-to-understand messaging.
This role requires a strong foundation and experience in automotive writing, deep understanding of product specifications, and a genuine passion for cars and automotive technology – balancing technical precision with brand voice and tone.
What You’ll Do
- Write clear, accurate, and engaging communications geared towards automotive sales associates, including website content, training modules, scripts, and sales materials.
- Develop in-depth product descriptions that balance technical accuracy with distinct brand messaging.
- Translate complex vehicle specifications, technologies, and feature sets into easy-to-understand, benefit-driven messaging.
- Create scripts and outlines for sales-focused videos and presentations.
- Research vehicle features, competitive offerings, and industry trends to inform messaging and ensure accuracy.
- Build product buying guides and reference materials that support sales conversations and influence purchase decisions.
- Collaborate with strategists, creatives, account teams, and clients to align messaging with brand voice and business objectives.
- Participate in product trainings and internal reviews to deepen automotive knowledge and stay current on new models and technologies.
What You Bring
- 5+ years of experience as a copywriter or technical writer, ideally with automotive or complex product experience.
- Demonstrated ability to write about technical subjects with clarity, confidence, and accuracy.
- Strong research skills and attention to detail; comfortable validating specs, features, and claims.
- Experience writing for multiple formats, including web, emails, video scripts, presentations, and sales materials.
- Ability to adapt tone and style to an established brand voice.
- Organized, deadline-driven, and comfortable juggling multiple projects.
- Curious by nature, with a desire to stay current on automotive technology, content trends, and storytelling approaches.
- Self-starter who can work independently while collaborating closely with a team.
- Automotive industry experience strongly preferred.
Skills Required
- 5+ years of experience as a copywriter or technical writer
- Ability to write about technical subjects with clarity and accuracy
- Strong research skills and attention to detail; validating specs and claims
- Experience writing for web, emails, video scripts, presentations, and sales materials
- Ability to adapt tone and style to an established brand voice
- Organized, deadline-driven, able to manage multiple projects
- Self-starter who can work independently while collaborating with a team
- Curious and staying current on automotive technology and content trends
- Automotive industry experience
What We Do
RPA is a modern ad agency with a timeless perspective: People First. We create work that matters to people, for brands that matter to people, in an environment where people matter. Our #PeopleFirst culture attracts the best talent in the business. We are a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today. All collaborating together with a shared philosophy and shared goal. If you share that goal, we want to connect with you.
