Job Summary
The Sales & Business Development Executive is responsible for driving revenue growth by identifying new business opportunities, managing client relationships, and converting leads into long-term customers. This role focuses on market expansion, strategic partnerships, and solution-based selling of the company’s technology products and services.
Key Responsibilities
Sales & Revenue Generation
* Identify, qualify, and pursue new sales opportunities for the company’s tech solutions.
* Present, promote, and sell products/services using consultative and value-based selling approaches.
* Prepare and deliver sales pitches, product demos, and proposals to prospective clients.
* Negotiate contracts and close deals in line with company targets.
* Meet or exceed monthly and quarterly revenue targets.
Business Development & Market Expansion
* Research and identify new markets, industries, and customer segments.
* Build strategic partnerships and alliances that drive business growth.
* Develop and maintain a strong sales pipeline through prospecting, networking, and referrals.
* Monitor industry trends, competitors, and emerging technologies to identify growth opportunities.
Client Relationship Management
* Build and maintain strong, long-term relationships with clients and key decision-makers.
* Act as the primary point of contact for clients during pre-sales and early onboarding stages.
* Work closely with technical and delivery teams to ensure client needs are clearly understood and met.
* Gather customer feedback to support product improvement and service optimization.
Reporting & Collaboration
* Maintain accurate records of leads, opportunities, and sales activities in the CRM system.
* Provide regular sales reports, forecasts, and market insights to management.
* Collaborate with marketing teams on campaigns, lead generation, and brand positioning initiatives.
Requirements & Qualifications
* Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
* 2–5 years of experience in sales or business development, preferably in a tech or software company.
* Strong understanding of technology products, digital solutions, or SaaS-based services.
* Proven ability to generate leads, close deals, and manage sales pipelines.
* Excellent communication, negotiation, and presentation skills.
* Strong problem-solving mindset with a customer-focused approach.
Key Skills & Competencies
* B2B Sales & Consultative Selling
* Lead Generation & Prospecting
* Relationship Management
* Market Research & Analysis
* CRM & Sales Reporting
* Negotiation & Closing
Performance Indicators (KPIs)
* Revenue growth and deal closure rate
* Number of new clients acquired
* Sales pipeline value and conversion rate
* Client retention and satisfaction levels
Skills Required
- Bachelor's degree in Business, Marketing, Computer Science, or related field
- 2-5 years of experience in sales or business development, preferably in tech or software
- Strong understanding of technology products, digital solutions, or SaaS-based services
- Proven ability to generate leads, close deals, and manage sales pipelines
- Excellent communication, negotiation, and presentation skills
- Experience with CRM and sales reporting
- B2B sales and consultative selling experience
- Strong problem-solving mindset and customer-focused approach
What We Do
RendaHR is a consulting firm that delivers innovative human capital and enterprise solutions to results-driven organizations across Africa. The firm specializes in people development and human capital advisory, offering services including HR advisory, recruitment, staffing solutions, workforce support, and corporate training to support growing organizations at critical stages of their journey.
