SALES ASSOCIATE

Position

Sales Associate

Department

Sales

Reports To

Sales Manager

Position Summary

A sales associate sells automobiles at car dealerships and helps customers to find the right purchase for their needs. They are required to demonstrate a sound understanding of the latest industry trends, the features and benefits of each car, and the ability to offer advice to meet monthly sales targets.

Position Requirements and Qualifications

Exceptional customer service skills, including interpersonal communication and rapport building.

In-depth knowledge of the dealership's vehicles, finance options and sales process.

Intuition to anticipate which cars will appeal to different customers.

Position Responsibilities

• Sells and delivers a minimum number of vehicles per month.
• Writes complete sales orders and processes paperwork in accordance with dealership policies.
• Utilizes dealership sales control and follow-up systems.
• Attends product and sales training courses as requested by sales manager.
• Keeps up-to-date on new products and services within the industry.
• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system.
• Conducts business in an ethical and professional manner.
• • Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains fully product performance, application and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Exhibits high level of commitment to customer satisfaction.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title etc.).
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
• Schedules first service appointment.
• Follows up on all post delivery items, tag/title work, “we-owes” and special requests to be sure that all customer expectations are met.
• Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains professional appearance.
• Other tasks as assigned.