Treasure Coast Harley-Davidson® is located in Stuart, Florida, which is between the St. Lucie River and the Atlantic Ocean, and is known for its coastal beauty, optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
Job DescriptionThe vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.
Duties and Responsibilities:
- Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
- Determine each customer’s vehicle needs by asking questions and listening.
- Demonstrate vehicles (includes test drives).
- Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
- Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
- Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
- Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
- Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
- Attend sales meetings and training offered by the dealership and the manufacturer.
- Maintain a prospect development system.
- Maintain an owner follow-up system that encourages repeat and referral business.
- Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
- Understand the terminology of the automobile business and keep abreast of technological changes in the product.
- Know and understand equity and values and be able to explain depreciation to the customer.
- Know and understand the federal, state, and local laws which govern retail auto sales.
- Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
- Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.
Skills Required
- Sell vehicles and meet dealership gross profit, volume, and customer satisfaction standards.
- Determine customer vehicle needs through questioning and listening.
- Demonstrate vehicles including conducting test drives.
- Deliver vehicles and explain operating features, warranty, and paperwork.
- Maintain prospect development and owner follow-up systems to encourage repeat/referral business.
- Work with service and body shop to ensure vehicles are reconditioned on schedule.
- Attend sales meetings and manufacturer/dealership training.
- Understand automotive terminology, equity, values, depreciation, and applicable federal, state, and local retail auto laws.
- Report to Sales Manager regarding objectives, activities, and analyses.
- Follow all company safety policies and immediately report accidents.
What We Do
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports guest experiences.
