The Role
Drive new business sales for library management software in UK primary and secondary schools. Responsibilities include high-volume cold calling, pipeline management, meeting sales targets, conducting product demonstrations, building relationships with school decision-makers, attending lead-generation events, and supporting team performance. The role requires confident communication, resilience, CRM experience, basic SaaS and Microsoft Office knowledge, and approximately 50 outbound calls per day.
Summary Generated by Built In
As a Sales Advisor at Reading Cloud, you will serve as an energetic, relentless force within our new business sales team, tasked with expanding the reach of our premium library management systems.
This role is tailor-made for a vigorous go-getter, who thrives on scouting for new business opportunities and proficiently lands deals within the UK's primary and secondary school market.
We're on the hunt for a metrics-obsessed individual who thrives on performance monitoring and uses it as their roadmap to success. You don't shy away from targets; instead, you set ambitious ones and strive tirelessly to exceed them. This role is all about proactive outbound efforts, unyielding cold calling, optimising conversion rates and transforming those initial contacts into successful long-term business relationships.
Key Responsibilities
Your primary mission is to drive revenue, relentlessly hitting the phones to seek and seize opportunities, turning cold calls into warm connections, and exceeding sales targets. You thrive on performance metrics and are motivated by the thrilling challenge of continuously raising the bar.
- A significant aspect of your role is cold calling. Rejection doesn't deter you; instead, it fuels your determination. You understand that every "no" brings you closer to a "yes", and with each call, you aim to convert cold leads into profitable partnerships within the primary and secondary school market.
- Exceptional organisational skills are critical in managing your bustling sales pipeline, juggling an extensive list of leads and calls, and ensuring efficient time management. Your strategies are not just reactive but proactive, always planning for maximum future potential.
- Communication and interpersonal skills are your weapons. You're adept at building a solid rapport with clients and team members, maintaining a positive and goal-driven attitude despite the challenges.
- You will be adept at giving persuasive demonstrations and landing key messaging around product value to all stakeholders and decision makers in a prospect’s organisation.
- Your natural enthusiasm will shine when attending events that provide the opportunity to generate leads and engage directly with prospects.
- As a key team player, you'll actively support the line manager with innovative ideas for enhancing team dynamics, boosting morale, and implementing successful campaigns. As a result, you're not just a team member but a catalyst, inspiring and driving others to reach their full potential.
Skills, Knowledge and Expertise
- Ability to speak confidently and articulately with senior leadership contacts in primary and secondary schools, including Head Teachers, Deputy Heads, and Literacy Leads, while showcasing a shared passion for learning outcomes.
- A versatile salesperson, resilient and able to deal with setbacks, manage inbound and outbound sales and maintain a strong pipeline in line with business forecasting model and expectations.
- Strong team player, willing to help others, collaborate effectively, and contribute innovative ideas to motivate staff, drive sales, and open new sales opportunities.
- Good technical ability, including a basic understanding of SaaS/Hosted solutions and general MS Office solutions (Outlook, Word, Excel, Teams), and the ability to fully explain and demonstrate the product when necessary.
- Must have experience in using Hubspot as a CRM
- Leads by example in stature, target-driven, reasoning within the department, supportive of the management team, and self-motivated.
- Make a high volume of high-quality outbound telephone calls to new business prospects/existing customers (50 calls per day) to uncover their needs and sell Reading Cloud software.
About
At ParentPay Group, we believe that when schools run well, students thrive. That’s why we’ve spent decades building the operating system that supports well‑run schools – a seamless layer of tools, insights, and support that makes school life simpler for teachers, leaders, caterers, parents, and students alike.From cashless payments and parent engagement to catering management, library systems, and MIS platforms, we connect the everyday parts of education through simple, secure, and connected tools. What began as a way to make school payments easier has grown into Europe’s leading EdTech group – trusted by over 20,000 schools and 9 million users across the UK and Europe.Every day, our platforms process millions of payments, messages, and data points, quietly working in the background so schools can shine out front. Together, we’re helping schools save time, cut costs, and create more time for learning.ParentPay Group is more than a collection of brands. We are a group of people dedicated to supporting well‑run schools and giving time back to teachers, parents, caterers, admin staff – and most importantly, to students.
Skills Required
- Confident and articulate communication with senior leadership contacts in primary and secondary schools
- Sales experience, resilience, and ability to manage inbound and outbound sales
- Ability to maintain a strong sales pipeline aligned with forecasting expectations
- Strong teamwork and collaboration skills
- Basic understanding of SaaS or hosted solutions
- General Microsoft Office skills, including Outlook, Word, Excel, and Teams
- Experience using HubSpot as a CRM
- Ability to make approximately 50 high-quality outbound calls per day
- Ability to give persuasive product demonstrations
- Self-motivated, target-driven, and supportive leadership approach
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The Company
What We Do
ParentPay Group is a leading European EdTech company that provides an integrated ecosystem of technologies for educational institutions. Their services include data management, cashless payments, parent engagement, meal management, and library systems. Their mission is to streamline administrative tasks for schools, allowing educators to save time and focus on teaching and supporting students, ultimately aiming to create more time for learning.
