Sales Administrator

CEL Critical Power is a global leader in delivering advanced data centre and industrial power solutions. With over 40 years of innovation, CEL specializes in modular power systems, including Power Pods, Switchgear, PDU’s, RPPs and busway products, engineered to meet the highest international standards. Operating from over 400,000 sq. ft. of lean manufacturing facilities in the USA and Ireland, CEL partners with clients from the concept stage to deliver scalable, customized solutions that power the AI revolution and beyond. Their commitment to quality, innovation, and long-term partnerships makes them a trusted provider in critical infrastructure worldwide. 

Position Overview:

We are seeking a proactive, resourceful and detail-oriented Sales Administrator to join our dynamic sales team. The position provides administrative support across key areas including CRM data management, order processing, reporting, and coordination with internal and external stakeholders. It plays a key role in maintaining high standards of customer service and ensuring smooth operational processes.

Key Responsibilities

• Manage and maintain CRM data, ensuring accuracy of order dates, pipeline information, and project records to support reporting and sales visibility
• Process sales orders and support SAP activities, including project setup
• Prepare and coordinate weekly sales reporting, including SMT sales packs, ensuring data is accurate, up to date, and submission deadlines are met
• Support project handover processes between Sales and project teams, ensuring all required documentation, approvals, and tracking are in place
• Coordinate communication between Sales, Finance, Operations, and external stakeholders to resolve issues and maintain process flow
• Manage customer and supplier communications, including responding to queries, supporting pre-qualification submissions, and maintaining professional correspondence
• Maintain and update compliance registers, pre-qualification documentation, and audit-ready records in line with client and regulatory requirements
• Prepare presentations, reports, and materials for internal reviews, customer meetings, and senior leadership updates
• Support event coordination and logistics (e.g. conferences, client meetings), including attendee tracking, communications, and follow-ups
• Assist with data analysis and reporting to support sales performance tracking and decision-making

• Degree in Business, Marketing or another related discipline
• Proven experience in a sales support or administrative role
• Experience working in a fast-paced environment, ideally within engineering or a high-growth business
• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Experience with CRM systems (e.g. SAP, Salesforce, HubSpot)
• Strong analytical skills with the ability to generate reports and support data-driven decisions
• Excellent organisational and multitasking abilities
• Strong written and verbal communication skills

Why Join CEL Critical Power?

Join a Trusted Industry Leader – 42 Years of Excellence
CEL has been delivering high-quality, bespoke power distribution solutions for over four decades, with products that stand the test of time.

Be Part of a Global Expansion
With CEL launching its first US manufacturing plant, you will have the opportunity to work on international projects and documentation standards while collaborating with colleagues across North America.

Collaborate with World-Class Engineers, Vendors & Industry Experts
You’ll work alongside leading engineers, project managers, document controllers, product managers, and global vendors, ensuring excellence and operational success across CEL’s international teams.

Shape the Future of CEL – Critical Power
This is more than just an operator role—it’s an opportunity to help forge the future of CEL and our expansion across the US.

Competitive Salary, Benefits & Career Growth
We offer structured career development, professional training, and leadership opportunities, ensuring long-term career progression.