Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.
Job DescriptionKPI ACHIEVEMENT
Ensure Sales Activators outperform in the market
Perfect store permanent placements objectives defined by opportunity ranker
Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps
SELECT, MANAGE, DEVELOP, REWARD
Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard
Build a diverse organization that reflects the marketplace; lives to Red Bull’s Values and inspires team through effective leadership
Complete annual performance reviews with all direct reports, building and supporting development plans
Lead by example and ensure the Sales Activator Team understands and adheres to
Company standards & targets, HR & performance management needs, and operating & safety procedures
BUILDING SUCCESS THROUGH TOOLS & RESOURCES
Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution
Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group
At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers
MANAGE RETAIL RELATIONSHIPS
Ensure alignment with RBNA National KA for all Wiring Accounts
Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence
Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment)
Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics
Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations
Develop market solutions utilizing analytical selling approach and all available market data
Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR
Qualifications3+ years of experience in Direct Store Delivery (DSD) management
Experience supervising a team of account sales professionals
Valid US Driver’s License and obtainment of DOT Medical card
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
English; additional languages an advantage
Additional InformationRed Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 3+ years of experience in Direct Store Delivery (DSD) management
- Experience supervising a team of account sales professionals
- Valid US Driver's License and obtainment of DOT Medical card
- Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
- English; additional languages an advantage
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
