- Sales Performance - Source and close new sponsors and increase revenue from existing accounts
- Sponsor Management – Maintain an account list and develop new business to consistently execute sales activities, driving revenue growth through participation in sales-related activities, including customer visits and Zoom calls.
- Proposal Development - Deliver professional, solution-based proposals to all clients and prospects that include a co-op, negotiated fee schedule, completion period, and other related requirements.
- Natural talent - Build and maintain positive relationships with advertising agencies, sponsors, and colleagues.
- Love for all things process – Track and manage your activity by documenting activity in our CRM
You’ll develop and grow your account list by prospecting and engaging with new clients, using your familiarity with local market media and competitor dynamics to distinguish KERA 90.1 FM as a key marketing resource. Utilizing KERA extensive radio and digital products. That continuously provides Dallas with news, culture, history, education, and much more! You’ll also collaborate with team members, including a Business Development Specialist who’ll help you craft compelling proposals, and you’ll go to market with best-in-class materials supported by audience analytics to provide sponsors with proof of performance.
And at the end of the day, you’ll rest assured knowing your sponsor’s messages aired without issue and that your effort fuels independent media in and around the Dallas region.You Have What It Takes If You
- Have experience in outside B2B sales, account development, new business development and agency management, along with knowledge of sales and marketing principles and methods for showing, promoting, and selling
- Are skilled and motivated to close new business by implementing marketing strategy and tactics, and honed sales techniques
- Don't cut corners; your confidence comes from being prepared
- Have strong interpersonal and communication skills, and a history developing trusted relationships
- Possess a keen understanding of digital media, and prior success selling integrated programs including on-air, digital, and events. Experience in cause marketing strategy and execution are a definite plus!
- Hold a broad-based business acumen with marketing knowledge across multiple key categories
- Have a strong understanding of the Dallas market, including decision makers, local events, and key accounts
- Possess a valid driver’s license
This job will hub-from home, in-office 2-days a week for those important connections and meetings. You’ll divide your time between the office for meetings, team one-on-ones, and collaboration. While we want you out there networking, use your discretion to complete paperwork or calls from the comfort of your home office, too.
Benefits
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Market Enginuity we are dedicated to building a diverse and inclusive workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles.Bring Your Whole Self To Work. Each Day. Everyday.As leaders in mission-driven media, we seek talent as unique as the audiences we help our clients reach. That’s why we are committed to a culture of inclusion where individuals from every walk of life feel respected, are treated fairly, provided work-life harmony and an opportunity to excel. Our mindful objectives include curating a diverse workplace where we invite authenticity, encourage curiosity, and treasure collaboration.
So, bring yourself to Market Enginuity – your skills, experiences, ideas – where your whole self is welcome.Learn More About Us Market Enginuity fuels mission-driven, educational, and inspiring independent media to benefit stations, producers, sponsors, and audiences.
For over two decades we’ve been building the largest team in the country that specializes in corporate sponsorship sales. The passion is still personal and carried by more than 140 people ingrained in the communities where we live and work, and the stations we support with our contributions. Market Enginuity attracts the best people who together create the standard of excellence for corporate support in public media across the country.
You can learn more about us on our website: https://marketenginuity.com/about-us/
You can learn more about our station partner KERA and check them out on 90.1 FM | TV 13.1
Salary: $50k Base plus unlimited upside in incentives and bonuses
Skills Required
- Experience in outside B2B sales, account development, new business development and agency management
- Proven ability to close new business using marketing strategy and sales techniques
- Strong interpersonal and communication skills with history of developing trusted relationships
- Keen understanding of digital media and prior success selling integrated programs including on-air, digital, and events
- Experience in cause marketing strategy and execution
- Broad-based business acumen with marketing knowledge across multiple key categories
- Strong understanding of the Dallas market, including decision makers, local events, and key accounts
- Valid driver's license
- Track and manage activity by documenting activity in CRM
- Ability to deliver professional, solution-based proposals to clients and prospects
- Ability to work a hybrid schedule (in-office 2 days per week)
What We Do
In 1997, Public Radio International, backed by a grant from the Corporation for Public Broadcasting, created the Public Radio Underwriting Partnership (PRUP) to discover best practices for commercial broadcasters that could apply to public radio corporate support. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to '99 'Taz' met with scores of personnel at 10 selected stations. After intense study, he shared recommendations that became industry standard. In 1999, KJZZ / K-BACH General Manager Carl Matthusen sought corporate support increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. As public radio and television stations added digital platforms and content, Market Enginuity expanded its corporate sponsorship capabilities. In 2015, Harry Clark joined as partner, directing the Market Enginuity national team and Market Enginuity Podcast Group, scaling both multiplatform and multi-market sponsorships. In 2022, Market Enginuity launched the spinoff sister company Soundrise, with Clark as CEO. Soundrise extends Market Enginuity’s longtime tradition of connecting premium, independent voices with values-aligned sponsors so they can thrive, with a focus on podcasting. The company delivers comprehensive sales, marketing, and operational infrastructure to support podcast creators, while preserving their creative independence and content diversity. With offices throughout the country, Market Enginuity currently represents local and national sponsorship for a mix of public media stations.
