The Role
Manages strategic employer-group accounts, drives new sales, renewals, retention, and membership growth. Develops account plans, conducts prospecting and presentations, leads account service teams, negotiates healthcare benefit solutions, analyzes utilization and financial arrangements, and builds executive-level customer relationships. Maintains healthcare industry and competitive knowledge, manages sales pipelines, coordinates proposals, and reports sales activity. Requires Hawaii health and life insurance licensing, business travel, and strong communication and presentation skills.
Summary Generated by Built In
Job Summary & Responsibilities
- Performance
- Develop and implement account plans to leverage employer groups' objectives and how HMSA products fit into their benefit program and help them to accomplish their business goals. Use exceptional selling skills to promote and implement products and services through various methods, including site visits, correspondence, telephone, email/internet, power point presentations, and one-on-one customer service.
- Protect and increase HMSA's market share through the successful closing of new accounts and renewal and retention of assigned accounts.
- Meet goals as established in marketing plan and achieve annual sales revenue and membership growth objectives.
- Identify, create and implement action plans for all at-risk accounts.
- Work with USAble Life for ancillary product proposal development.
- Cold calling and in-person networking to identify new sales prospects.
- Attain weekly and monthly activity goals.
- Utilize business acumen to understand client's business, uncover needs and opportunities.
- Systematic targeting of prospects by various product lines.Pro-actively manage a base of accounts by strategically prioritizing account sales and service activities.
- Lead a team that consists of the Account Relationship Consultant, Account Service Representative, and Health Plan Advisor to provide exceptional pro-active service to an assigned book of strategic accounts. This will require delegation of existing customer issues to ensure that sales objectives and goals are met.
- Establish high level account contacts, with decision making capability, (higher than day-to-day contact), and promote the value of HMSA's solutions to those contacts.
- Delegate renewal responsibility, as appropriate, to the Account Relationship Consultant. Provide Account Relationship Consultant with the strategic direction, escalation support, and customer-facing support for renewals as you deem necessary. Escalation support should include internal HMSA escalations, customer jeopardy/escalations, and customer Consultant escalations.
- Provide Account Relationship Consultant and Account Service Representative with the strategic direction on account support/servicing, incorporation of the value proposition, relationship development and opportunity development within the account.
- Meet with AMS leadership on complex account issues after you have researched and identified potential solutions.
- Delegate servicing tasks to Account Relationship Consultant and Account Service Representative as appropriate.
- Understand and sell various funding arrangements to the large group market segment.
- Relationships
- Expand relationship with groups through the sale of new products; coordinate problem solving associated with group inquiries.
- Participate in strategic planning and evaluation sessions with employer groups.
- Educate employer groups on HMSA and industry trends and the impact of these trends on cost and utilization. Meet with CXX level contacts to position HMSA as the best value in healthcare.
- Manage internal and external customer relationships to ensure that employer needs are identified and addressed.
- Work with rating analyst for renewal development, work with product management analyst for new benefit development, work with USAble Life for ancillary product proposal development.
- Analysis
- Perform complex business analyses of customer's business requirements and develop proposals that exceed customers' requirements. Collaborate with key areas of the organization to present a comprehensive, integrated healthcare story for the employer group through presentations and written summaries.
- Evaluate account-specific utilization and identify opportunities for plan design and financial arrangement changes that positively affect the financial needs of the employer groups through data analysis and extensive knowledge of the healthcare industry.
- Understand and identify the strategic vision and objectives within the employer group organizations while aligning HMSA products and services to ensure those business objectives are achieved.
- Industry knowledge
- Actively maintain an understanding of the drivers and trends within HMSA and the healthcare industry that affect HMSA's employer groups and shape their business and buying decisions.
- Responsible for bringing information about the marketplace, customer needs perspectives, expectations, demands and requests to HMSA. (obtain competitor information from within each assigned account)
- Maintain awareness of competitive activities and opportunities. Research and communicate marketing and sales intelligence relating to competition and changes in the marketplace.
- Participate with employee health benefits professional organizations.
- Provide input to Marketing department for marketing strategy development.
- Administrative
- Maintain accurate records of all account activity and provide management with a weekly report on proposal/sales activity, jeopardy/lost accounts, major servicing issues.
- Maintain and manage sales prospect database and sales funnel.
- Performs all other miscellaneous responsibilities, duties, and special projects as assigned or directed.
#LI-Hybrid
Preferred Qualifications- Bachelor's degree or an equivalent combination of education and related experience.
- Five years successful sales experience or equivalent industry experience; or three years of successful sales experience in the healthcare industry.
- Excellent verbal, written and presentation communication skills.
- Negotiating and sales skills.
- Intermediate working knowledge of Microsoft Office applications, including but not limited to Word, Excel, Outlook, and PowerPoint.
- Active life and health license with the state of Hawaii Department of Commerce and Consumer Affairs or pass all four sections of the state licensing examination within three months of hire date. Having an active license to sell Health, Life and Group Insurance products in the state of Hawaii is a condition of employment.
- Must have valid driver's license, access to an automobile with current license, registration and no-fault insurance for business travel for meetings with employer groups.
Skills Required
- Bachelor's degree or equivalent combination of education and related experience
- Five years of successful sales experience or equivalent industry experience, or three years of successful healthcare sales experience
- Excellent verbal, written, and presentation communication skills
- Negotiating and sales skills
- Intermediate working knowledge of Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint
- Active Hawaii life and health insurance license, or ability to pass all four sections of the state licensing examination within three months of hire
- Valid driver's license and access to an automobile with current license, registration, and no-fault insurance for business travel
HMSA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HMSA and has not been reviewed or approved by HMSA.
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Healthcare Strength — Medical and dental coverage are described as solid, with preventive services and select zero‑cost features adding value in recent plan years. Employer-sponsored plans can have affordable premiums in certain groups and broad access options.
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Retirement Support — A 401(k) with company match and potential discretionary contributions forms a strong component of total rewards. Retirement support complements the core medical and dental package.
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Leave & Time Off Breadth — Paid holidays and PTO that increases with tenure provide meaningful time‑off flexibility. Time‑away benefits scale with service length.
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The Company
What We Do
The Hawaii Medical Service Association (HMSA), an independent licensee of the Blue Cross and Blue Shield Association, is a reliable name in Hawaii health care. Established in 1938, we are the largest and most experienced provider of health care coverage in the state. Over half of Hawaii’s population have chosen HMSA for their health care coverage. We are dedicated to providing quality, affordable health plans; employee benefit services; and worksite wellness programs. HMSA also offers a variety of programs, services and support to help improve the health and well-being of our members and community.
