Sales Account Manager - General Industry

Posted Yesterday
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Apex, NC, USA
In-Office
95K-120K Annually
Mid level
Appliances • Industrial • Manufacturing
The Role
Drive project-based sales of EOAT and automation solutions to OEMs, machine builders, integrators and end users. Build and manage customer relationships, forecast and grow territory revenue, qualify technical opportunities, manage CRM (Salesforce) pipeline, and support escalations and cross-functional coordination. Heavy field engagement required.
Summary Generated by Built In

Build a career powered by innovations that matter!  At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible.  We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific.  Looking for a great place to work?  You have found it with a culture that embraces teamwork, collaboration and empowerment.  Come explore Novanta.

Novanta is the world’s leading developer of robotic end of arm technologies. Novanta end-effectors enhance productivity and flexibility of robotic and automated solutions across a wide spectrum of industries through capabilities such as automatic tool changing, force-torque sensing, material removal, and more. Since 1989, our commitment to engineering excellence, superior quality, and customer-focused support drives us to innovate and continuously improve the most reliable automated solutions available. 

Summary 

This is an exciting opportunity to be part of a growing organization in the robotics/automation industry. Novanta is a market leader the markets they serve – delivering innovations that matter. This position is part of the Robotics & Automation division of Novanta, managing project-based sales for technical End-Of-Arm-Tooling (EOAT) for the ATI Industrial Automation business unit (tool changers, force torque sensors, material removal tools, collision sensors, etc.).  

 

We are seeking a highly motivated Sales Account Manager to drive project-based sales growth within our General Industry group. The ideal candidate will have a proven track record of success selling technical automation solutions to General Industry customers, including OEMs, machine builders, robotic system integrators, and end users. Experience working closely with robotic integrators and a strong understanding of industrial robotics, factory automation, and manufacturing processes are essential. 

Success in this role requires the ability to build strong customer relationships through frequent face-to-face engagement while balancing account development ("farming") with proactive business development ("hunting") activities. The successful candidate will demonstrate a passion for growing bookings and revenue, identifying new automation opportunities, influencing technical and commercial decision-makers, and developing strategic partnerships throughout the robotics ecosystem. This individual must thrive in a fast-paced, dynamic environment and possess the discipline, resilience, and execution mindset necessary to follow established sales processes and drive long-term business success. 

 

Primary Responsibilities 

  • Acts as an independent, individual contributor to facilitate the discovery, diagnosis, and design, and deliveries of high-value customer products and services 

  • Operates as POC/relationship manager for all new and assigned accounts 

  • Develops, maintains and strengthens sustainable customer relationships via activities that increase customer intimacy and identify new sales opportunities 

  • Develop a trusted advisor relationship with key customer stakeholders and executive sponsors 

  • Acts as customer’s representative to internally communicate the needs and expectations of the customer (marketing, product management, operations, executive management, etc.) 

  • Communicates frequently and clearly the progress of client engagements and program initiatives to both internal and external stakeholders 

  • Forecasts sales for existing and new accounts, including tracking defined key account metrics 

  • Identifies and grows opportunities within sales territory and collaborates within the sales teams to ensure growth attainment for assigned territory/accounts 

  • Manages all account communications and interactions using internal CRM database, verifies quotations and sales order accuracy (Salesforce.com funnel management) 

  • Assist with high severity requests or issue escalations as needed 

  • Other duties & responsibilities as assigned 

 

Required Experience, Education, Skills, Training and Competencies 

  • Knowledge of the robotics industry (preferably with technical competency around EOAT) 

  • Demonstrated ability to effectively communicate and influence at all levels of ATI and the customers’ organizations 

  • Proven ability to prioritize multiple projects with high attention to detail 

  • Effective negotiation, presentation, and meeting facilitation skills 

  • High “say/do” ratio and commitment to disciplines customer follow-up 

  • Effective prospecting skills from cold calling to lead management follow-up 

  • Experience in uncovering, diagnosing, and designing technical solutions consistent with customer needs. 

  • Minimum 3 years’ experience selling technical products within industrial automation and manufacturing markets (e.g. automotive, aerospace, packaging, electronic assembly, etc.). 

  • BA/BS degree preferred (engineering) or relevant experience in technical sales 
      

Travel Requirements  

  • Ability to spend 40%- 60% of time in-field on customer visits  

  

Salary Information

  • The salary for this role will range from $95,000 to $120,000 annually based on full-time employment. Salary offers are based on a wide range of factors including but not limited to location, relevant skills, training, experience, education, etc. 
  • Certain roles may be eligible for performance-based incentive compensation and/or long-term incentives. Incentives could be discretionary or non-discretionary depending on the plan. 
  • Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better. 

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.

Skills Required

  • Minimum 3 years experience selling technical products within industrial automation and manufacturing markets
  • Experience with CRM and Salesforce.com funnel management
  • Knowledge of the robotics industry with technical competency around EOAT (end-of-arm tooling)
  • Demonstrated ability to communicate and influence at all organizational levels
  • Effective negotiation, presentation, and meeting facilitation skills
  • Proven ability to prioritize multiple projects with high attention to detail
  • Effective prospecting skills including cold calling and lead follow-up
  • Experience uncovering, diagnosing, and designing technical solutions to customer needs
  • High commitment to customer follow-up and reliable execution ('say/do' ratio)
  • Ability to spend 40%-60% of time in-field on customer visits (travel)
  • BA/BS degree preferred (engineering) or relevant technical sales experience

Novanta Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Novanta and has not been reviewed or approved by Novanta.

  • Healthcare Strength Coverage is described as comprehensive, including medical, dental, vision, mental-health support, HSA/FSA options, telemedicine, and access to on-site clinics in select locations. Plan details indicate broad healthcare support across core needs.
  • Leave & Time Off Breadth Programs include flexible or unlimited time off for many professional roles and a separate PTO structure for non-exempt roles. Paid parental, family, and medical leave are highlighted as substantial in the U.S.
  • Retirement Support A strong 401(k) match with immediate vesting is emphasized. This structure provides meaningful employer support for long-term savings.

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The Company
HQ: Bedford, MA
2,075 Employees

What We Do

Novanta delivers innovations that matter for its medical and advanced industrial OEM customers. If you have a passion for solving complex technical problems that lead to breakthrough performance and that enhance people's lives, come join our growing team. Here is a sample of the many exciting applications we serve: • Innovations that ensure the safety of patients and efficient workflows in hospitals using our novel RFID technology • Innovations in additive manufacturing, also known as 3-D metal printing, using our lightning fast lasers and laser beam steering sub-systems • Innovations in minimally invasive surgery using our highly reliable insufflators, pumps and visualization systems • Innovations in robotics and automation using our precision motors, encoders and drives for superior accuracy • Innovations in smartphone production using our fast, accurate lasers and laser beam steering equipment along with our precision motion systems The driving force behind our growth is the team of talented professionals who share our commitment to our values, and our passion for innovation and for our customers’ success. Novanta has deep expertise in precision medicine and manufacturing, medical solutions, and robotics and automation: Precision Medicine and Manufacturing: • Continuous wave, ultrafast and CO2 lasers, along with laser beam steering components and sub-systems Brands: ARGES, Cambridge Technology, Laser Quantum, Synrad Medical Solutions: Minimally Invasive Surgery: • Insufflators, pumps and disposable tube sets; medical visualization systems, video processing and wireless imaging Brands: NDS, Med X Change, Reach Technology, WOM Detection & Analysis: • RFID readers, machine vision solutions, barcode scanning, light and color measurement Brands: JADAK Robotics and Automation: • Motors, encoders, servo drives, air bearing systems and integrated mechatronic solutions Brands: ATI, Celera Motion (inc. Applimotion, Ingenia, MicroE, Zettlex, Westwind)

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