Job Summary:
We are seeking a commercially driven and technically competent Sales Account Manager – Fire Fighting & Fire Alarm Systems with proven experience in Annual Maintenance Contracts (AMC) and the ability to lead and mentor a sales team. The ideal candidate will possess strong technical knowledge of fire fighting systems, fire alarm equipment, and FLS maintenance operations, combined with a successful track record in managing key accounts and driving team-based sales performance within the Abu Dhabi market.
Lead, coach, and support a sales team focused on Fire Fighting Systems, Fire Alarm Systems, and AMC contracts, ensuring achievement of individual and team sales targets and client retention.
Act as the primary commercial and technical point of contact for strategic and key accounts, providing guidance on system specifications, equipment selection, upgrades, testing, commissioning, and maintenance strategies.
Develop and implement sales strategies, account plans, and pipeline forecasts to drive growth in new installations, system upgrades, and AMC renewals.
Monitor sales performance, conduct regular reviews, and provide coaching, technical guidance, and commercial support to enhance team effectiveness.
Identify and drive cross-selling and upselling opportunities across fire alarm panels, detection devices, suppression systems, firefighting equipment, spare parts, and long-term service agreements.
Oversee preparation of technical-commercial proposals, tenders, and AMC quotations, ensuring accuracy, compliance, profitability, and alignment with client and authority requirements.
Coordinate with engineering, service, procurement, and operations teams to ensure technically sound solutions, efficient service delivery, and on-time project execution.
Conduct and review site surveys, system audits, and maintenance assessments, ensuring risks, assumptions, and exclusions are properly documented.
Lead client presentations and negotiations to balance compliance, reliability, and whole-life cost.
Ensure accurate use of CRM and sales management systems, maintaining visibility of pipelines, pricing, contracts, and AMC renewals.
Identify commercial and operational risks, guide the team in mitigation planning, and support resolution through cross-functional coordination.
Support the full contract lifecycle, including tender clarifications, negotiations, AMC mobilization, service oversight, and post-contract account management to ensure high customer satisfaction and repeat business.
Bachelor’s Degree in Engineering (Mechanical, Electrical, Fire Protection, or related discipline) – mandatory
5–10 years of sales and account management experience in:
Fire Fighting Systems
Fire Alarm Systems & Equipment
Fire & Life Safety (FLS) installation and AMC maintenance services
Proven experience leading, mentoring, or managing a sales team, preferably within the fire protection or building services industry
Strong experience in the Abu Dhabi market, with established relationships with local authorities, consultants, contractors, and end users
Demonstrated success in winning, managing, and renewing fire protection projects and long-term maintenance contracts
Solid technical knowledge of fire fighting systems, fire alarm equipment, suppression systems, testing & commissioning, and maintenance practices
Strong understanding of UAE fire codes, standards, and authority approval processes
Proven ability to prepare, present, and negotiate technical-commercial proposals, tenders, and AMC contracts
Excellent leadership, communication, presentation, and stakeholder management skills
Proficiency in CRM systems, estimation tools, and MS Office; experience with ERP or service management systems is an advantage
Skills Required
- Bachelor's Degree in Engineering (Mechanical, Electrical, Fire Protection, or related)
- 5-10 years sales and account management experience in fire fighting systems
- 5-10 years sales and account management experience in fire alarm systems and equipment
- 5-10 years experience in Fire & Life Safety installation and AMC maintenance services
- Proven experience leading, mentoring, or managing a sales team
- Strong experience and established relationships in the Abu Dhabi market with local authorities, consultants, contractors, and end users
- Demonstrated success winning, managing, and renewing fire protection projects and long-term maintenance contracts
- Solid technical knowledge of fire fighting systems, suppression systems, testing & commissioning, and maintenance practices
- Strong understanding of UAE fire codes, standards, and authority approval processes
- Proven ability to prepare, present, and negotiate technical-commercial proposals, tenders, and AMC contracts
- Excellent leadership, communication, presentation, and stakeholder management skills
- Proficiency in CRM systems, estimation tools, and MS Office
- Experience with ERP or service management systems
What We Do
NAFFCO (National Fire Fighting Manufacturing Company), founded in 1991 and headquartered in Dubai, UAE, is a leading international manufacturer and supplier of fire and safety solutions. The company specializes in protecting life, environment, and property through a comprehensive range of products, including firefighting equipment, fire protection systems, security solutions, fire trucks, ambulances, and mobile hospitals, exporting to over 100 countries worldwide.
