WNCN/CBS 17 — Multi-Platform Account Executive (Raleigh/Durham/Fayetteville)
Nexstar Media Group is America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN), we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital.
We’re looking for a hungry, high-energy Multi-Platform Account Executive who loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you.
What you’ll do
- Sell TV + digital marketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more).
- Build relationships with direct clients and agencies across the Raleigh-Durham-Fayetteville market.
- Own the full sales cycle: prospect ? pitch ? close ? launch ? optimize ? recap.
- Create big, creative, results-driven ideas—then work with our digital, marketing, and production teams to bring them to life.
- Prospect consistently and develop new revenue in non-traditional categories (think: new-to-TV advertisers, digital-first brands, challenger brands, franchise groups).
- Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients.
- Negotiate and structure agreements that hit client goals and station revenue targets.
- Track your activity and pipeline in CRM, forecast accurately, and manage deadlines like a pro.
- Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.).
- Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results.
What success looks like
- You’re building a healthy pipeline and consistently bringing in new business.
- You grow accounts from single-platform buys into integrated TV + digital partnerships.
- Your clients renew because you deliver great service, strong ideas, and measurable outcomes.
What we’re looking for
- 1-3 years of experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train).
- Strong communication skills and comfortable presenting to decision-makers.
- Competitive, self-motivated, and organized—someone who loves goals and chasing wins.
- Able to think strategically: you don’t just sell spots—you sell solutions.
- Comfortable using tools like Excel, PowerPoint, Teams, and CRM systems.
- A team-first attitude with the ability to work independently.
- Experience selling CTV/streaming, programmatic, paid social, or paid search.
Nice to have (not required)
- Agency-side experience or experience managing agency relationships.
- Local market knowledge in Raleigh/Durham/ChapelHill/Cary/Fayetteville and surrounding counties.
Work style / environment
This is an in-office role with time spent both at your desk and in the field.
- In-office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings.
- In the field: client meetings, agency visits, community events, and station engagements.
- Occasional lifting of materials for presentations/events may be required.
Why CBS 17
- A trusted local news brand with major reach across TV + digital.
- A collaborative team environment with resources to help you win.
- A role where you can build real marketing skills and a long-term sales career.
Skills Required
- 1-3 years of experience in sales, advertising, media, marketing, or business development
- Strong communication and presentation skills with decision-makers
- Competitive, self-motivated, organized, and goal-oriented
- Ability to manage full sales cycle: prospect, pitch, close, launch, optimize, recap
- Comfortable using Excel, PowerPoint, Microsoft Teams, and CRM systems
- Team-first attitude with ability to work independently
- Experience selling CTV/streaming, programmatic, paid social, or paid search
- Agency-side experience or managing agency relationships
- Local market knowledge of Raleigh/Durham/Chapel Hill/Cary/Fayetteville
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
