WRIC ABC8 News is looking for a motivated Sales Account Executive to join our team. In this fast-paced environment, you’ll have the opportunity to drive advertising revenue across both traditional television and digital platforms, creating tailored solutions that deliver results for clients. If you’re self-driven, ready to learn, and passionate about helping businesses grow, we want you to be a part of our success.
Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.
Your Responsibilities Will Include:
- Manage and Grow Accounts: Engage with an active account list and develop new business by identifying opportunities, uncovering client needs, and crafting effective advertising solutions.
- Develop New Local Business: Proactively seek out and identify growth opportunities within the local market, cultivating relationships with new clients and leveraging market insights to drive business development. We're lucky to be a part of a robust local business community!
- Full Sales Cycle Ownership: Prospect, cold-call, build proposals, present, close, and follow up to ensure client satisfaction and growth.
- Client Relationships: Retain and grow business through long-term relationships, offering top-notch customer service and personalized advertising strategies.
- Collaborative Campaign Development: Work closely with clients and station personnel to create custom multi-media advertising campaigns across TV and digital platforms.
- Achieve Sales Goals: Consistently exceed monthly, quarterly, and annual revenue targets through diligent account management and strategic growth.
- Meet Client Needs: Organize meetings to address client goals, media strategies, performance reporting, and creative requirements.
Requirements & Skills:
- Self-Motivation & Drive: A results-driven, high-energy individual with the ability to thrive in a fast-paced environment.
- Client-Focused: Proven track record in customer service and identifying opportunities to meet client needs and deliver results.
- Communication & Presentation Skills: Strong ability to craft and deliver compelling sales presentations.
- Tech-Savvy: Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) and the ability to adapt to new tools quickly.
- Team-Oriented: Collaborative attitude and the ability to work effectively within a team-selling environment.
- Bachelor’s Degree: Preferably in Marketing, Advertising, Mass Communications, or a related field, or equivalent experience.
- Driver’s License: Valid license with an acceptable driving record.
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Preferences:
- Experience With Digital Campaigns: Hands on experience with SEM, CTV, native advertising, or social media campaigns is a plus.
- Media Sales Experience: Buy or sell side is a plus.
Compensation & Benefits:
- Comprehensive Benefits: Medical, dental, vision, life insurance, 401(k), paid vacation, and holidays.
- Growth Opportunities: Continuous training, mentorship, and career advancement in a dynamic, evolving industry.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
