WROC/RochesterFirst is hiring an Account Executive to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY’s universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation’s second most affordable housing market, offers an exceptional quality of life—with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/RochesterFirst.com in Rochester, New York is hiring an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. The ideal candidate is a consultative seller who excels at identifying client needs, building strong relationships, and delivering measurable business results through customized advertising solutions.
Essential Duties and Responsibilities:
Consistently achieve and exceed revenue goals through aggressive new business development and account growth
Develop and maintain strong relationships within the local business community
Prospect, qualify, and secure new advertising clients across television and digital platforms
Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display advertising, social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations
Develop customized advertising strategies that help clients achieve their business and marketing objectives
Prepare and deliver compelling sales presentations and proposals
Educate clients on how WROC-TV and RochesterFirst's multi-platform solutions can effectively promote their products and services
Collaborate with sales support, digital marketing specialists, creative services, and content teams to develop effective campaigns
Monitor campaign performance and provide clients with reporting, analytics, insights, and optimization recommendations
Maintain awareness of market conditions, industry trends, competitive activity, and emerging advertising opportunities
Utilize CRM, research, and sales tools to manage pipeline activity and client relationships
Represent WROC-TV and RochesterFirst.com at community events and business functions to enhance station visibility and generate new business opportunities
Perform other duties as assigned
Requirements & Skills:
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered
Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field
Experience selling or working with digital marketing solutions, including OTT/CTV, display advertising, social media, email marketing, streaming platforms, and programmatic advertising
Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics
Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus
Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other advertising technology platforms is preferred
Excellent communication, presentation, negotiation, and relationship-building skills
Strong analytical, problem-solving, and organizational abilities
Ability to manage multiple priorities while working independently in a fast-paced environment
Demonstrated success in achieving sales goals and developing long-term client relationships
Solution-oriented mindset with a consultative approach to client business challenges
Valid driver's license and reliable transportation with an acceptable driving record
Ability to work flexible hours as business needs require
Compensation: $40,000 annualized guaranteed compensation during the first 90 days of employment, plus commissions. After the onboarding period, compensation transitions to a 100% commission-based structure with uncapped earning potential and bonus opportunities. The guarantee period may be extended based on individual progress and business needs. Expected first-year earnings: $50,000-$80,000+, depending on performance. This position includes commission-based compensation.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Skills Required
- Sales experience (ideally at least one year)
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- Excellent verbal and written communication skills
- Ability to manage multiple tasks and work independently
- Experience achieving long-range objectives and implementing strategies
- Knowledge of CRM systems, research tools, and order creation/entry programs
- Valid driver's license and reliable transportation
- Ability to work extended hours as needed
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
