HR Force Int.
SaaS Product Marketing Operations Specialist
The Role
Campaign Execution & Enablement
- Assist Product Marketing Managers in planning and executing GTM campaigns for product launches, updates, and feature announcements.
- Set up, test, and optimize marketing workflows, email campaigns, and landing pages using tools like HubSpot, Marketo, or similar.
- Support localization and version control of marketing assets for global rollout.
- Manage integrations and workflows between marketing automation platforms, CRMs (Salesforce, HubSpot), and analytics tools.
- Maintain marketing databases, lead segmentation, and scoring systems to optimize targeting and nurturing.
- Ensure marketing assets and sales enablement tools (decks, battle cards, one-pagers) are updated and accessible.
- Monitor and report on campaign performance metrics (MQLs, conversion rates, user engagement) to identify optimization opportunities.
- Develop dashboards to track KPIs across the marketing funnel and product adoption lifecycle.
- Collaborate with Product and BI teams to analyze user behavior and retention trends.
- Work closely with Product, Sales, and Customer Success teams to align messaging and feedback loops.
- Coordinate internal marketing calendars and project timelines to ensure timely execution of campaigns and initiatives.
- Drive operational excellence by building standardized processes, documentation, and reporting frameworks.
Must-Have
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
- 3+ years of experience in marketing operations, preferably in a SaaS environment.
- Proficiency with marketing automation tools (HubSpot, Marketo), CRM platforms (Salesforce), and analytics dashboards.
- Strong analytical and project management skills.
- Excellent communication and documentation abilities.
- Experience in B2B SaaS or Fintech marketing.
- Familiarity with A/B testing tools, product analytics platforms (Amplitude, Mixpanel), and lifecycle marketing tactics.
- Understanding of compliance-centric industries (AML/KYC, RegTech, Fintech).
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The Company
What We Do
HR Force was built with the vision of connecting the right people with the right business entity. We are firm believers in utilization of talent for the advancement & betterment of humankind, and live by a policy of "no talent goes unnoticed”. Our Services include Talent Acquisition Management Culture & Employee Branding Compensation & Benefits Management Performance Management & Training Development Internal Policy Creation and Implementation
