At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
As Marketing Lead, you'll own the local marketing strategy and drive growth across performance marketing, commercial partnerships, CRM and customer acquisition in the Baltics. You'll focus on measurable results - new customers, retention and gross order value - while ensuring marketing spend delivers efficient customer acquisition, MAU, and measurable GOV growth.
Day-to-day in this role you’ll:
- Build and lead the Baltics marketing strategy, balancing OKRs, budgets and local and global campaign priorities
- Work closely with global marketing functions (e.g. performance marketing, CRM), commercial teams, local leadership and Marketplace/Retail leads to align marketing activities with business goals
- Plan and execute co-marketing campaigns with merchants and partners, measuring impact on incremental orders, new customer acquisition and merchant attach rates.
- Lead local and hyper-local acquisition initiatives - paid campaigns, organic activations, events and partnerships with local businesses - with a clear test-and-learn approach to scaling what works.
- Manage influencer and social channels as measurable acquisition and retention levers, tracking performance against CPA and engagement benchmarks.
- Lead and develop a team of approx 5 Marketing Managers and Specialists, helping them grow and deliver strong results
- You have strong experience in growth marketing, performance marketing and commercial partnerships, with a track record of delivering against acquisition and retention targets.
- You understand how to build marketing strategies that support commercial goals and deliver measurable business impact.
- You are confident in analysing data and dashboards, interpreting cohort data, setting up campaign incrementality tests, and making budget allocation decisions based on CPA, LTV and payback periods.
- You have experience managing and optimising significant paid media budgets across multiple channels, with a strong grasp of attribution, incrementality, and efficiency
- You have experience building partnerships and working closely with commercial teams or key accounts.
- You are hands-on and comfortable leading both strategic planning and local campaign execution.
- You have strong leadership skills and enjoy developing and supporting a team.
- You can easily communicate in English
Next steps
Does this sound like the right opportunity for you? We’d love to get to know you, so apply now.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Skills Required
- 4+ years of work experience in consulting, investment banking, technology, or related
- Experience in e-commerce, digital marketing, and growth strategy
- Comfortable with data and solid analytical skills
- Experience with online analytical tools, SQL a plus
- Experience in forecasting, financial planning & budget allocation
- Excellent Excel and data handling skills
- Strong attention to detail and ability to own a project
- Experience in a fast-moving environment with focus on achieving targets
- Fluent in English with strong communication skills
Wolt Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolt and has not been reviewed or approved by Wolt.
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Equity Value & Accessibility — Corporate postings highlight equity as part of the compensation package, offering ownership potential alongside salary and benefits. Mentions of stock in certain locations indicate accessible participation beyond base pay.
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Leave & Time Off Breadth — Job materials describe generous vacation allowances and strong time‑off policies in several markets. A global parental‑leave policy with top‑ups beyond statutory levels is also cited.
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Wellbeing & Lifestyle Benefits — Materials describe wellness support such as an Employee Assistance Program, fitness or sports perks, and product credits or discounts. Country‑specific allowances and perk platforms add practical lifestyle value in some locations.
Wolt Insights
What We Do
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
