S&C GN Song Conversion Rate Optimizer (CRO)

S&C GN Song Conversion Rate Optimizer (CRO)

Join our team of Digital Marketeers who will work on Conversion Rate Optimization strategy and transformation practices to accelerate business change.

Practice: Global Network Song Marketing - Marketing Transformation I Areas of Work: Digital Marketing | Level: Manager | Years of Exp: Minimum 10 - 12 years with 80% relevant experience

Explore an Exciting Career at Accenture

Welcome to a host of exciting global opportunities in Accenture S&C GN Song.

The S&C GN Song consulting team is aligned to the Strategy & Consulting Global Network division of Accenture and works with clients across its commerce, marketing, sales and services department. As part the team, you will provide transformation services across key offerings like Marketing Transformation, Digital Transformation, Conversion rate optimization and strategy, ROAS. These services help our clients become living businesses by optimizing their marketing strategies and thereby optimizing their cost to serve, thus improving revenue per customer.

We are seeking a results-driven Conversion Rate Optimizer (CRO) to join our growth and digital experience team. In this role, you will be responsible for improving the user journey across digital assets, increasing conversion rates, and maximizing the ROI of digital channels.

As a CRO, you will lead the strategy and execution of data-backed experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and funnels. You will work cross-functionally with performance marketing, UX/UI design, product, and development teams to drive better business outcomes through improved digital experience

You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance.

As part of these, you will drive, lead the workstream or the consulting team in the following:

Conversion Strategy & Execution

· Develop and own a holistic CRO strategy aligned with digital growth KPIs.

· Identify conversion roadblocks across the funnel using qualitative and quantitative insights.

· Design and execute A/B, multivariate, and split tests across web, mobile, and landing pages.

· Prioritize hypotheses using frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests.

User Behavior Analysis

· Use analytics tools (Google Analytics, Mixpanel, Adobe Analytics) and behavior analytics (Hotjar, Crazy Egg, Microsoft Clarity) to understand user flows and friction points.

· Analyze data from session replays, heatmaps, click maps, and scroll maps to identify UX issues.

· Conduct funnel analysis, cohort analysis, and form analytics to improve journey efficiency.

Test Design & Experimentation

· Plan and implement A/B and multivariate tests using tools like Google Optimize, Optimizely, VWO, or similar.

· Partner with design and development teams to build and launch experiments across platforms.

· Monitor test performance, statistical significance, and draw actionable insights.

Data & Reporting

· Build dashboards and reports to track conversion metrics (bounce rate, time on site, form completion, lead quality, cart abandonment, etc.).

· Translate data insights into UX recommendations and optimization ideas.

· Present results and strategic recommendations to senior leadership and stakeholders.

Collaboration & Stakeholder Management

· Work closely with SEO, paid media, design, content, product, and engineering teams to align goals and integrate CRO activities.

· Stakeholders management and referencing on testing best practices, success metrics, and behavioral science.

Your experience counts!

· MBA preferably in Marketing, Media, Digital Marketing

· A 10 - 12 years of total experience with a focus on Paid media, conversion rate, ROAS.

· Deep understanding of analytics, A/B testing, and conversion funnels.

· Hands-on experience with CRO tools: Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, or similar.

· Proficient in Google Analytics, Tag Manager, and data visualization tools (e.g., Looker Studio, Power BI).

· Strong analytical thinking with an ability to turn insights into action.

· Familiarity with HTML/CSS and web development processes (you won’t need to code but should speak the language).

· Understanding of UX/UI principles, customer psychology, and behavior-driven design.

· Experience with personalization platforms (e.g., Dynamic Yield, Adobe Target).

· Exposure to Shopify, Magento, WordPress, or other CMS/eCommerce platforms.

· Certification in CRO, UX, or Google Analytics.

· Experience running optimization experiments for eCommerce, SaaS, or D2C brands.

What’s in it for you? · An opportunity to work on transformative projects with key G2000 clients · Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. · Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. · Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities · Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Strategy & Consulting Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our S&C Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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