RTCDP Product Lead (Dallas, TX)

Position Overview

Blue Acorn iCi is looking for an RTCDP Product Lead to serve as a hands-on expert in Adobe Real-Time Customer Data Platform (RTCDP). This role is responsible for designing, configuring, and validating the data and identity foundation that supports segmentation, activation, personalization, and downstream orchestration across AJO, Marketo, AEM, CJA, and external destinations.

You will work closely with Enterprise Architects, AEP engineers, AJO/CJA consultants, and Adobe teams to bring enterprise CDP use cases to life. You will shape data models, identity strategies, ingestion pipelines, and activation workflows to ensure unified profiles and high-quality data powering customer experiences.
Location: Dallas, TX

Key Responsibilities

RTCDP Implementation & Configuration

• Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows.

• Implement batch and streaming ingestion pipelines using sources, connectors, and APIs.

• Set up segment definitions, audience sharing, and activation readiness checks.

• Validate the end-to-end flow from ingestion → profile → segmentation → activation.

Identity & Profile Architecture

• Design and implement identity stitching frameworks across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers.

• Configure identity graphs and verify stitching accuracy and profile completeness.

• Troubleshoot identity-related issues including profile fragmentation, namespace conflicts, and match rate drops.

Data Modeling & Governance

• Map CRM, behavioral, transactional, and event data to XDM classes and field groups.

• Implement governance, data minimization, and consent-related rules for activation.

• Ensure data quality, deduplication, normalization, and schema consistency.

Segmentation & Activation

• Build RTCDP segments (rule-based, event-based, account-based, and streaming).

• Configure and test activation destinations including:

  • Paid media

  • Email

  • Marketing automation

  • Cloud export destinations

• Validate activation performance, latency, and audience accuracy.

Cross-Solution Collaboration

• Work with AEP Technical Consultants to align datasets, schemas, and identity requirements.

• Partner with AJO Consultants to ensure journey triggers and decisioning rules receive accurate audience input.

• Support CJA Consultants to align event and profile datasets for reporting.

• Collaborate with Adobe and client architects to ensure system interoperability.

Quality, Testing & Delivery

• Evaluate ingestion success, data lineage, schema adherence, and governance compliance.

• Conduct QA across segments, identities, profiles, and activation endpoints.

• Identify risks tied to data completeness, identity match rates, or activation discrepancies.

• Produce documentation, mappings, runbooks, and client-facing technical reports.

Required Skills & Experience

Platform Expertise

• RTCDP (core)

• AEP (schemas, datasets, identities, sources)

• AJO (audience sharing + orchestration inputs)

• CJA (dataset readiness for reporting)

• Familiarity with AEM Assets where metadata-driven segmentation applies

Data Expertise

• Identity stitching

• XDM schema mapping

• Event-to-profile linkage

• Governance and privacy rules

• Batch and streaming ingestion pipelines

Solution Expertise

• Integration experience across CRM systems, ad platforms, Marketo, Workfront, ESPs, and web/mobile analytics

• Experience with AEP Query Service and Data Distiller for audience analysis and enrichment

Preferred Qualifications / Education

• Strong SQL and data troubleshooting skills

• Experience with cloud platforms (Azure, AWS, GCP)

• Experience in enterprise MarTech ecosystems

• Strong client-facing and documentation experience

The base salary range for this position is $130,000 – $170,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.