RTC Analyst

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the function:

The purpose of this role is to provide analytical and project support to the Route-to-Consumer (RTC) and Commercial Transformation agenda, helping find opportunities to improve commercial routes, coverage, partner models and execution.

The role will employ commercial data, market insights, benchmarks and financial analysis to support the assessment and development of RTC / RTM initiatives, strategic partnerships and priority growth platforms, including Guinness and RTD´s.

The RTC Analyst will work cross-functionally to turn data into actionable insights and recommendations, support cases and track the implementation and performance of key transformation initiatives.

Mexico is one of Diageo's priority growth markets and a strategically important operation globally, offering significant opportunities across premium spirits. The market is shaped by Premiumization, evolving consumer preferences, digital transformation, and increasing expectations around sustainability and innovation. Success depends on strong cross-functional collaboration to navigate a complex environment, manage risks, and deliver sustainable growth. Achieving this requires us to stay consumer-centric, act decisively, and work as One Team.

Decision Area

What the role decides / recommends

Boundaries, support or escalation

RTC / RTM Analysis

Analyzes commercial routes, coverage, service levels, economics and performance to find opportunities and develop recommendations

Provides analytical support and recommendations to the Commercial Transformation & RTD Director and relevant commercial teams.

Strategic Partnerships

Supports the assessment of potential partners through market research, benchmarks, performance analysis and cases.

Partner strategy, selection and commercial decisions remain with functional leadership and relevant stakeholders.

Guinness / RTD route execution requirements

Analyzes route performance and execution requirements and supports recommendations on coverage, service levels and partner models.

Recommendations must consider brand strategy, channel priorities, supply feasibility, economics and execution capabilities

·       Analyze RTC / RTM performance, including sales, distribution, coverage, productivity, service and execution critical metrics.

·       Support RTC / RTM projects through data analysis, market sizing, benchmarks and opportunity assessments.

·       Develop analyses and arguments for new routes, strategic partnerships and growth opportunities.

·       Support Guinness and RTD route development, assessing coverage, customer opportunities, service requirements and route economics.

·       Track distributor and partner performance, identifying gaps, trends and improvement opportunities.

·       Conduct external benchmarks and market research to identify RTC / RTM guidelines and alternative commercialization models.

·       Build and maintain dashboards, scorecards and analytical tools to enable fact-based decision making.

·       Support project implementation and governance, tracking achievements, important metrics, risks and actions.

·       Translate complex data into clear insights, recommendations and executive-ready presentations.

·       Collaborate across Sales, Customer Marketing, RGM, Supply, Finance and Performance to support RTC initiatives.

1.       TC / RTM Performance Dashboard & Insights

2.       Market, Channel & Coverage Analysis

3.       RTC / RTM Benchmarks & Opportunity Assessments

4.       Strategic Partnership Analysis & Business Cases

5.       Guinness / RTD Route Analysis

6.       Route Economics & Scenario Modeling

7.       Distributor / Partner Performance Scorecards

8.       Growth Platform Business Cases

9.       Project Tracking & Implementation Support

10.    Performance Reviews & Recommendations

Key Interface

Nature of Interaction

Commercial Transformation Head

Provide analysis, insights and project support for RTC, partnerships and growth platform priorities

Commercial Director

Provide analytical inputs and cases to support strategic decision making

Sales / Channel Leads

Gather market inputs, analyze route performance and validate commercial opportunities

Customer Marketing / Category / Channel Development

Connect RTC analysis with channel priorities, customer opportunities and execution requirements

RGM / Value Creation

Align route economics, pricing, margin and profitability.

Supply / IBP / Customer Service

Align service model, availability, inventory, lead time, SAMBC / OTIF and feasibility.

Finance

Validate cases and value delivery.

Legal / Procurement / Compliance

Support partner selection, contracts and risk management.

Distributors / Strategic Partners

Collect and analyze performance data and support project implementation and performance reviews

Commercial Performance & Value Creation

Track route performance through PULSE and value metrics.

·       Bachelor's degree in Business Administration, Industrial Engineering, Economics, Finance, Data Analytics or related field.

·       0–3 years of experience in Commercial Analytics, Sales Operations, Route-to-Market, Commercial Planning, Business Intelligence or related areas.

·       Strong analytical skills with experience working with commercial and operational datasets.

·       Strong Excel skills and experience building structured analyses and cases.

·       Knowledge of Power BI or other visualization tools is desirable.

·       Ability to analyze sales, distribution, coverage, customer and profitability data and translate findings into business insights.

·       Strong problem-solving skills and ability to structure ambiguous business questions into clear analyses.

·       Strong communication skills with the ability to translate data into simple, actionable recommendations and presentations.

·       Ability to collaborate across functions and support multiple projects simultaneously.

·       Fluent or advanced English and Spanish.

·       Previous FMCG / Consumer Goods experience is desirable

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.