Job Description:
Role Overview:
The associate on this position is responsible for planning & coordinating all marketing activities for PSR channels in Slovenia & Croatia. It is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities.
The role is responsible for ensuring brand presence is maximized at the point of sale through tailored trade activities, promotional plans, and strong retailer partnerships.
The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our PSR customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles
What are we looking for?
Experience in Marketing and/or Trade marketing within international company min 3 years
- Excellent communication skills
- Strong English skills, written and oral
- Brand Marketing/Management & Communication, Integrated Marketing, Project Management
- Basic negotiations skills
- Digital Savvy
- Experienced user of MS Office
- Digital marketing / Media planning experience is a plus
Key responsibilities:
- Support the development and implementation of trade marketing plans, aligned with brand and sales objectives
- Develop and monitor trade promotions and in-store activation campaigns to ensure optimal brand presence
- Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels
- Plans & coordinates the participation of company events in PSR channel
- Support new product launches ensuring execution & launch excellence
- Own, manage and track budget in collaboration with PSR Sales Lead
- Handles marketing related ERP (Navision) Key User scope
- Measure and analyse the results of marketing plans and activities, aiming for efficiency and efficacy increase
- Works closely with agencies, suppliers, cross-functional teams (CRM, Sales, Supply Chain, Finance) and global content teams
Royal Canin
The Royal Canin company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and the global leader in nutritional health for cats and dogs. For over 50 years, Royal Canin has been committed to providing Health Through Nutrition to cats and dogs while improving the quality of their lives. Founded in 1968 by the French veterinarian Dr. Jean Cathary, Royal Canin has been continually working and partnering with nutritionists, breeders, and veterinarians around the world. Based in Aimargues, in the south of France, we are proudly operating in more than 100 markets with 8,000 Associates all over the globe united by the same purpose. The Royal Canin company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and the global leader in nutritional health for cats and dogs. For over 50 years, Royal Canin has been committed to providing Health Through Nutrition to cats and dogs while improving the quality of their lives. Their age, lifestyle, size, breed, and activity level are observed through science in order to produce specific diets for each animal’s specific needs.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus
Skills Required
- At least 3 years of experience in marketing and/or trade marketing within an international company
- Excellent communication skills
- Strong written and spoken English skills
- Knowledge of brand marketing, brand management, communication, integrated marketing, and project management
- Basic negotiation skills
- Digital proficiency
- Experience using Microsoft Office
- Digital marketing or media planning experience
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
