- Web Ownership & Conversion (Core)
- Own the strategy, roadmap, and performance of the RGCB seller website(s) (e.g., gs.coupang.cn and related domains).
- Lead content and UX for key pages, and work with internal tech teams and external agencies to ship new pages/modules, landing pages, and experiments.
- Define and optimize SSR and lead-gen flows to improve conversion rate.
- Set up and maintain web analytics & tracking (e.g., GA4, GTM) to understand traffic sources, behavior, and funnel performance.
- SEO & Organic Acquisition (Core)
- Develop and execute the SEO strategy for attracting cross-border sellers.
- Conduct keyword research and build content / landing page plans.
- Optimize on-page SEO and collaborate on technical SEO with web devs.
- Monitor rankings, organic traffic, and conversions, and regularly report on SEO performance and next actions.
- B2B Paid Marketing & Performance (Core)
- Plan, launch, and optimize B2B performance campaigns (e.g., Baidu, 360, Bytedance, Tencent, etc.) to acquire qualified seller leads.
- Own media planning, budgeting, and channel mix, aligned with RGCB seller acquisition goals.
- Partner with agencies or internal teams to manage campaign setup, creatives, landing pages, and tracking.
- Analyze campaign performance (CPC, CTR, CPL, lead quality, downstream conversion) and continuously improve ROI through testing.
- Design and run A/B tests (ad copy, creatives, audiences, bidding strategy, landing page variants).
- SCRM & Marketing Automation (Nice to have)
- Collaborate with SCRM owner to ensure clean lead capture and routing from web and paid channels.
- Help define or refine lead source, campaign tagging, and basic scoring rules so campaign performance can be tracked in SCRM.
- Support the design of nurturing flows and content creation (email/WeChat follow-ups, event follow-ups) to improve lead-to-opportunity conversion.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5–8 years of experience in digital marketing / performance marketing / growth, with a strong focus on web + SEO + paid.
- Proven track record of owning or heavily managing B2B websites.
- Hands-on experience with SEO.
- Solid experience running B2B paid campaigns (search, display, native, or social) with clear performance targets.
- Comfortable with web analytics tools (e.g., GA4) and tag management (e.g., GTM) to track performance and build reports.
- Strong analytical and problem-solving skills, able to translate data into insights and actions.
- Excellent project management and stakeholder communication, including working with agencies and cross-functional teams.
- Business-level Chinese and English (written and spoken).
- Experience in B2B marketing and cross-border ecommerce.
- Experience collaborating with or managing SCRM/CRM (e.g., Salesforce, WeChat SCRM, HubSpot) for lead routing and reporting.
- Familiarity with WeChat ecosystem (official account, mini-program, WeCom) and its role in B2B lead gen and nurturing.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
Coupang Insights
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What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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