Rexona Men Brand Coordinator

Unilever is currently hiring

Function: Marketing

Scope: Local

Location: Bosques

Terms & Conditions: Full time position. No relocation bonus available

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

We are building a unified and mutually supportive team of people who are personal care-obsessed, consumer-focussed and driven by a passion for winning. Our role is to add value to our brands, deliver tangible personal care benefits through our products, create desire, and pioneer trends.

With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. We’re embracing a new era of personal care. One that’s inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together.

As Rexona Men Lead, you will oversee day-to-day brand activities, working closely with the category manager to develop and execute strategies that drive Brand Superiority for Rexona Men. Strong analytical abilities, data-driven decision-making, and cross-functional team management are key to achieving SOM, financials, Unmissable brand superiority and Brand Power KPIs.

• Act as the Rexona Men brand custodian. Be the ultimate owner the Unmissable Brand Superiority for Rexona Men. 

• Drive the development and execution of the integrated Rexona for Men Brand plan, coordinating all demand creation activities. 

• Lead integrated brand planning (IBP) efforts, overseeing marketing strategy, brand portfolio management, and innovation processes to meet business objectives. 

• Foster a strong brand identity, ensuring consistent brand messaging and association with our activation platform of football. 

• Coordinate and lead all World Cup 2026 plan and execute it. 

Main Responsibilities: 

• Lead the execution of marketing plans, ensuring alignment with brand strategy and brand equity. 

• Deliver the in-year innovation targets. Govern the innovation projects at the Investor Board, giving clarity to project teams on how to progress and drive growth.

• Lead a cross functional team to develop and execute marketing plans in market for Rexona Men driving profitable growth and market share gains.

• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams. 

• Lead and project manage the innovation process with global marketing and cross functional local teams to ensure timely delivery in market of yearly innovation portfolio.

• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD. 

• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences. 

WHAT YOU’LL NEED TO SUCCEED

Experience:

• Data-Driven Decision Making: Utilize data analytics tools to measure performance, derive insights, and make informed, data-driven marketing decisions. 
• Expertise in Consumer Goods, Especially Beauty & Personal Care: Industry experience in consumer goods, ideally within beauty, personal care, or related sectors, with a passion for staying current on trends and innovations. 

• Integrated Marketing Execution Across Channels: Proven ability to plan and execute integrated marketing strategies across digital, social, experiential, and traditional media. 

• Financial and Budget Management: Strong financial acumen to manage budgets, track marketing performance, and optimize spend for growth. 

• Agency and Partnership Management: Skilled in managing relationships with external agencies (creative, media, digital), ensuring alignment with brand objectives. 

• Customer Insight and Market Understanding: Deep understanding of consumer behavior, market trends, and competitive dynamics to shape effective marketing strategies. 

• Cross-Functional Collaboration: Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and stakeholders at all levels. 

• Brand Consistency Across Touchpoints: Ability to ensure cohesive brand messaging and expression across all consumer touchpoints. 

• Foundational Marketing Principles and Tactics: Strong grasp of core marketing principles, strategies, and tactics to drive brand growth and engagement across various channels. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.