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A winning ad could change the trajectory of a mobile game. The only way to consistently find winners is to explore more, faster, and smarter than anyone else.
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to ad networks, and continuously learn from the results. The full creative loop. Automated, and done better than humans only.
Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals.
About the role
You leverage AI tools to build the software our revenue team runs on: the system Finance closes the month with, the intel platform Sales prospects from, the AI agents that handle the recurring work in between. Everything you ship goes to production and gets used by the people sitting next to you.
Responsibilities- You'll build the operating system behind our revenue team.
- AI agents. Internal apps. Automations. Sales tools. Marketing infrastructure. Customer Success workflows.
- If it helps the business move faster, you'll probably build it.
- You've built internal tools that people actually use (Claude Code or similar).
- You think like a product builder, not a ticket closer.
- You like ambiguity, ownership, and moving fast.
- You believe we are not alone in the universe.
Skills Required
- Built internal tools that people actually use (Claude Code or similar)
- Think like a product builder, not a ticket closer
- Comfortable with ambiguity, ownership, and moving fast
- Cultural fit statement: believe we are not alone in the universe
What We Do
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production can't keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
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