Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.
About the RoleReporting to the Marketing Director, the Revenue Optimisation Manager will play a critical role in maximizing Dyson’s revenue and profitability by designing, managing and evaluating pricing, promotion, and sales strategies across all channels. This position will collaborate closely with key commercial teams—including marketing, sales, demand planning, finance, and supply chain—to maximise ROI and deliver sustainable growth. A key responsibility will be to drive change by creating and embedding streamlined processes that support revenue optimisation.
Main responsibilities include but not limited to:-
Analyse and evaluate all investments that drive consumer demand – marketing activities, price promotion, trade marketing etc.
Identify opportunities for upselling, cross-selling, gift with purchase and bundling to bolster margins
Develop models and frameworks to forecast the incremental revenue generated by each investment type
Make recommendations on budget allocation to maximise profitable growth
Partner with Category to develop ranging pricing strategy (full SSP in conjunction with promotional pricing)
Analyse internal and external factors including competitor pricing to guide recommendations and decision making
Own the national price promotion calendar, ensuring all promotional activities are aligned to commercial objectives and brand positioning
Use data-driven analysis to plan, execute and post-analyse promotional plans to optimise both volume and margin
Partner with sales and retail marketing to ensure consistency of execution across key accounts and channels
Work closely with category/brand, sales, demand, supply chain and finance teams to create seamless business plans that deliver profitable growth
Work with Category, Sales and Demand Planning to set accurate sales targets (based on price elasticity model) by product
Ensuring consistency of pricing and promotional approaches across online and offline channels
Facilitate transparent communication on revenue optimisation initiatives – input findings and recommendations to IBP cadence
Set up and manage robust reporting mechanisms to track revenue optimisation performance
Prepare dashboard and regular performance reports for leadership, including promotional ROI analyses
Generate actionable insight through advanced analytics and market benchmarking
Identify risks and opportunities ahead of time, providing clear recommendations e.g. supply gaps, performance shortfall
To be successful in this role, you will have an analytical mindset with excellent quantitative, data analysis and data visualisation skills. You will have strong business acumen with the ability to translate market insights into actionable strategies, financial metrics and P&L.
Previous skills & experience:-
Bachelor's degree in business administration, marketing, finance, or a related field. A Master's degree or MBA is a plus
Solid experience on a global scale in roles related to sales, market strategy, market analytics, revenue management, or pricing
Strong understanding of market analysis methodologies, strategic planning, revenue management techniques, and pricing strategies
Advanced proficiency in MS Excel or other spreadsheet applications, along with proficiency in data visualisation and reporting tools
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.
At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Top Skills
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
