Revenue Operations Manager, Marketing

Are you excited about a career in SaaS that has a direct effect on the hospitality industry? This might be the perfect opportunity for you! Actabl's mission is to empower the people that power hospitality. We’re on a journey to provide better solutions for hotel companies as the world around us evolves and changes related to using technology, finding labor, and maximizing profits. We give hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked. We bring together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world.

As a RevOps Manager supporting marketing at Actabl, you will be responsible for enhancing the efficiency and effectiveness of our marketing department's processes, systems and technologies while ensuring seamless integration with sales, customer success, and finance operations. You will work closely with cross-functional teams to streamline operations, improve productivity, and drive pipeline generation and revenue growth through strategic Account Based Marketing (ABM) initiatives. This is a key role that bridges marketing operations with broader revenue operations initiatives, ensuring our end-to-end revenue strategies are executed seamlessly and with maximum impact. Ideal candidates will possess a combination of strategic thinking, communication and analytical skills with a deep understanding of marketing processes and ABM methodologies.

Marketing Process Management

• Develop, implement, and optimize marketing processes and workflows to ensure efficient and effective execution of marketing campaigns and ABM initiatives.
• Serve as the main contact for all aspects of the marketing process, with particular focus on account-based strategies and target account orchestration.
• Operationalize process improvements thanks to a deep understanding of marketing automation, website integration, workflow building, ABM campaign tracking and reporting, and account-based lead scoring best practices.
• Ensure a seamless flow of information between Marketing and Sales to drive targeted pipeline generation and account penetration strategies.
• Develop standards and guidelines, end-user training documents and provide technical training for end users
• Examine existing processes, identifying flaws and creating solutions to improve design capabilities for both broad-based and account-specific marketing approaches.

Technology and Tools Management

• Oversee the selection, implementation, and management of marketing technologies and tools
• Collaborate with other tool owners on the RevOps team and beyond on integrations and processes that affect team members and systems beyond Marketing Operations System Administration and Optimization.
• Recommend and implement best-practice processes, architectures, and integrations that optimize adoption, usability, and content workflows for ABM campaigns.
• Evaluate and manage ABM technology stack including account identification, intent data, and personalization tools.

Data Management and Analysis

• Ensure accurate and timely collection, storage, and analysis of marketing data.
• Provide insights and recommendations based on data analysis to support decision-making and strategy development
• Oversee data integrity within marketing tools, including but not limited to, data import management, data cleanup and deduping.
• Work with internal partners and vendors to create a living marketing metrics dashboard.
• Own metrics and data and drive our strategy and agency relationships to unite them in one funnel and system.
• Analyze campaign results and historic data to provide assessment of campaign effectiveness and utilizes insight gained to influence future campaign strategies.
• Build and manage dashboards, reports, layouts, process automation, and other configurable parts of the interface for each business unit.
• Update and maintain internal databases.

Marketing Initiative Execution and Optimization

• Collaborate with the marketing team to plan, execute, and optimize marketing initiatives across various channels, with particular focus on ABM campaigns, targeted account advertising, and personalized outreach programs.
• Work with marketing stakeholders to implement consistent ABM workflows, account-based and persona-based campaign tracking, and naming conventions

Performance Tracking and Reporting

• Develop and maintain dashboards and reports to track the performance of marketing campaigns and initiatives
• Provide regular updates to senior management and key stakeholders.

Team Collaboration & Project Management

• Work closely with cross-functional teams to ensure alignment and collaboration on marketing initiatives.
• Work independently and cooperatively on multiple projects simultaneously.
• Utilize project management software to communicate and manage timelines, coordinate feedback, and call out blockers.
• Work to build and meet defined SLAs and timelines for projects and communicate updates proactively to stakeholders.

Vendor and Partner Management

• Manage relationships with external vendors and partners, ensuring they deliver on agreed-upon services and performance metrics.

Compliance and Best Practices

• Ensure all marketing activities comply with relevant regulations and industry best practices.

• 3 to 5 years of experience in a Marketing Operations, Marketing Automation or related role, with a successful track record of supporting marketing teams within a revenue operations framework and  demonstrated experience with Account Based Marketing strategies.
• Bachelor's degree in Business Administration, Marketing or related field. A master's degree is a plus.
• Strong understanding of marketing processes, technologies, and best practices with particular expertise in Account Based Marketing methodologies and execution.
• Proficiency in marketing automation platforms (HubSpot preferred), analytics tools (e.g., Google Analytics) and other tools.
• Experience with Insycle or other customer data management platforms is a plus
• Capacity to navigate basic needs in CRM systems (Salesforce preferred)
• Excellent analytical and problem-solving skills
• Strong project management skills with demonstrated ability to lead cross-functional projects and align stakeholders with diverse priorities.
• Excellent communication, presentation and interpersonal skills.
• Detail-oriented with a focus on quality and accuracy.
• Ability to adapt to a fast-paced, dynamic environment and work with cross-functional teams.

• Compensation: $100,000- $130,000 base salary. 
• Work Environment: This role can be either fully remote or hybrid (2-3 days per week) in Actabl's downtown Denver office.
• Travel: Occasional travel may be required for team meetings, conferences, or training sessions. This could include both in-state and out-of-state travel.
• Driver’s License: A valid driver’s license may be required for travel purposes.
• Equipment: The company will provide necessary equipment, including a laptop, monitor, and any additional peripherals required to perform job duties effectively. Employees are expected to maintain their equipment in good working condition.
• ADA Compliance: The company is committed to providing reasonable accommodations in accordance with the Americans with Disabilities Act (ADA). If you require any accommodations to perform your job duties, please inform your manager or the HR department.
• Work Hours: While the position offers flexibility, employees are expected to be available during core business hours to ensure collaboration with team members and stakeholders.
• Communication: Regular communication with the team will be conducted through video calls, chat applications, and email. Strong written and verbal communication skills are essential for this role.