Revenue Management Manager - COTALAND

Posted 21 Hours Ago
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Del Valle, TX, USA
In-Office
Senior level
Events • News + Entertainment • Sports
The Role
The Revenue Management Manager analyzes attendance demand, pricing performance, revenue forecasts, guest spending, promotions, and commercial results across COTALAND channels. The role develops pricing and demand recommendations, evaluates promotional ROI, maintains revenue dashboards, and collaborates with Finance, Sales, Marketing, and Operations to improve profitability and guest revenue. Responsibilities include forecasting attendance, optimizing admissions and ancillary revenue, monitoring competitive trends, and improving revenue management processes.
Summary Generated by Built In

Description

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater. COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters.

The Revenue Management Manager supports COTALAND's revenue growth and profitability by analyzing attendance demand, optimizing pricing performance, forecasting revenue opportunities, and evaluating Guest spending patterns. Reporting to the VP of Finance and Revenue Management, this role works closely with Finance, Sales, Marketing, and Operations to translate market trends, attendance data, and commercial performance into actionable revenue recommendations. 

As COTALAND continues to establish its operating patterns and Guest demand, the Revenue Management Manager will play an important role in strengthening revenue forecasting, supporting pricing strategies, and identifying opportunities to maximize revenue across the park's various sales channels and Guest experiences. 

Requirements

Key Responsibilities:

Pricing Strategy & Revenue Optimization: Support the development and execution of admissions pricing strategies, including daily tickets, season passes, group sales, special events, and promotional offers. Analyze pricing effectiveness and recommend adjustments based on demand, seasonality, and revenue performance. 

Demand Forecasting & Attendance Analysis: Develop and maintain attendance and demand forecasts using historical performance, booking trends, seasonal patterns, weather, local events, and other relevant factors to support revenue planning and operational decisions. 

Revenue Performance & Guest Spending Analysis: Monitor and analyze revenue performance across admissions, Food & Beverage, Retail, premium experiences, parking, and other revenue channels. Identify opportunities to improve average revenue per Guest, conversion, and overall revenue yield. 

Promotional & Commercial Performance: Evaluate promotional campaigns, ticket packages, group pricing, distribution channels, and special offers to assess revenue impact, profitability, and return on investment. Partner with Sales and Marketing to recommend improvements. 

Cross-Functional Revenue Planning: Collaborate with Finance, Sales, Marketing, and Operations to align revenue forecasts, pricing initiatives, attendance expectations, and operational capacity. Provide insights that support commercial planning and Guest experience objectives. 

Revenue Reporting & Process Improvement: Develop and maintain revenue dashboards, pricing analyses, demand forecasts, and performance reporting. Monitor competitive trends, improve data accuracy, and recommend tools and processes that strengthen revenue management capabilities. 

Required Qualifications:

  • Bachelor's degree in Finance, Business Administration, Economics, Hospitality Management, or a related field. 
  • 5+ years of experience in revenue management, pricing analysis, commercial analytics, financial analysis, or a related role. 
  • Demonstrated experience with pricing strategies, demand forecasting, revenue optimization, and performance analysis. 
  • Strong analytical skills with the ability to evaluate demand patterns, pricing effectiveness, and revenue opportunities. 
  • Advanced proficiency in Microsoft Excel and experience with revenue management, reporting, or business intelligence tools. 
  • Strong communication and presentation skills with the ability to translate data into practical business recommendations. 
  • Ability to collaborate across Sales, Marketing, Finance, and Operations in a fast-paced, consumer-facing environment. 

Preferred Qualifications: 

  • Experience in amusement parks, attractions, hospitality, entertainment, or other attendance-driven businesses. 
  • Experience with dynamic pricing, yield management, ticketing platforms, or revenue management systems. 
  • Familiarity with attractions industry metrics, including average revenue per capita, per capita spending, attendance conversion, and non-admission revenue performance. 
  • Experience with NetSuite Analytics Warehouse (NSAW), Oracle Analytics, or similar business intelligence platforms. 
  • Experience supporting seasonal demand patterns, promotional pricing, and multiple revenue channels.

Required Qualifications:

  • Must be at least 18 years of age.
  • Ability to stand, sit, use hands to handle, or feel, reach with hands and arms.
  • Ability to lift and/ or move up to 25 pounds.
  • Ability to squat, bend, twist, push/pull.
  • Ability to stand/walk for long periods.
  • Specific vision abilities required by this job include close vision and distance vision.
  • Work in extreme environments outdoors throughout the year.
  • The noise level in the work environment is usually moderate but can be loud during events.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

EQUAL EMPLOYMENT OPPORTUNITY:

COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state and federal law.

Skills Required

  • Bachelor's degree in Finance, Business Administration, Economics, Hospitality Management, or a related field
  • 5+ years of experience in revenue management, pricing analysis, commercial analytics, financial analysis, or a related role
  • Experience with pricing strategies, demand forecasting, revenue optimization, and performance analysis
  • Strong analytical skills for evaluating demand patterns, pricing effectiveness, and revenue opportunities
  • Advanced proficiency in Microsoft Excel and experience with revenue management, reporting, or business intelligence tools
  • Strong communication and presentation skills
  • Ability to collaborate across Sales, Marketing, Finance, and Operations in a fast-paced, consumer-facing environment
  • Experience in amusement parks, attractions, hospitality, entertainment, or other attendance-driven businesses
  • Experience with dynamic pricing, yield management, ticketing platforms, or revenue management systems
  • Familiarity with attractions industry metrics, including average revenue per capita, per capita spending, attendance conversion, and non-admission revenue performance
  • Experience with NetSuite Analytics Warehouse, Oracle Analytics, or similar business intelligence platforms
  • Experience supporting seasonal demand patterns, promotional pricing, and multiple revenue channels
  • Must be at least 18 years of age
  • Ability to stand, sit, use hands, reach, squat, bend, twist, push and pull
  • Ability to lift or move up to 25 pounds
  • Ability to stand and walk for long periods
  • Ability to work in extreme outdoor environments throughout the year
  • Close and distance vision abilities
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The Company
HQ: Del Valle, TX
Year Founded: 2012

What We Do

Circuit of the Americas (COTA) is a world-class motorsports facility and 365-entertainment destination located in Austin, Texas. It features a Grade 1 FIA-specification racing circuit and hosts premier global events, including the Formula 1 US Grand Prix, MotoGP, and NASCAR. The complex also includes the Germania Insurance Amphitheater for major concerts and the COTALAND amusement park, making it a hub for sports and entertainment.

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