Revenue Growth Manager
Location: On-site
Department: Sales Strategy
Reports to: Sr. Director, Sales Strategy and Category Insights
Role Overview
The Revenue Growth Manager is responsible for driving profitable revenue growth by optimizing pricing, promotion, trade spending, and portfolio mix across customers and channels for the Java House, SlimFast or Splenda brand portfolios across all categories.
This role partners closely with Field Sales, Sales Finance, Marketing, and Category Management to ensure commercial execution aligns with long-term growth and margin objectives.
The ideal candidate combines strong analytical capability with strong business finance acumen, enabling data-driven decision making while effectively challenging and supporting the Sales organization.
Key Responsibilities
Pricing & Architecture
- Develop and maintain pricing strategies by channel and customer
- Manage price ladders and gaps across brands, SKUs, and pack sizes
- Support innovation pricing and launch economics
Promotion & Trade Spend Optimization
- Design promo guardrails (depth, frequency, mechanics)
- Analyze promotion effectiveness and ROI
- Identify and reduce trade-spend inefficiencies
- Partner with Sales to optimize customer-specific promo strategies
- Support annual trade budget planning
Mix & Portfolio Management
- Analyze product, pack, and channel mix
- Identify margin expansion opportunities
- Support assortment rationalization and pack-price optimization
- Define and determined ways to avoid channel conflict in an omnichannel setting
Financial & Performance Analysis
- Work with Sales Finance to optimize net revenue and margin bridges
- Track price and promotional compliance, discounting, and revenue leakage
- Develop scenario models to support commercial decision-making
- Monitor performance vs. plan and identify corrective actions
Cross-Functional Collaboration
- Partner with Sales Planning to ensure forecasts align with RGM guardrails
- Work with Finance on budgeting, forecasting, and margin targets
- Collaborate with Marketing on promo mechanics and innovation strategy
- Support Sales with insights for Joint Business Planning (JBP) and line reviews
Key Deliverables
- Pricing and promotion guidelines
- Trade spend ROI analyses
- Price-pack architecture recommendations
- Revenue and margin growth scenarios
- Executive-ready insights and presentations
Qualifications
Required
- Bachelor’s degree in Business, Finance, Economics, or related field
- 5–8 years of experience in CPG, preferably in Revenue Management, Commercial Finance, or Analytics
- Strong analytical and financial modeling skills
- Advanced technical data analytics proficiency (Power BI, Tableau, or similar a plus)
- Ability to influence cross-functional stakeholders
- Experience working with trade promotion management systems
- Experience working with syndicated data (NIQ, Circana, etc.)
Preferred
- MBA or advanced degree
- Experience across multiple channels (Grocery, Mass, Club, Convenience, e-commerce)
- Familiarity with pricing elasticity and promo analytics
- Experience supporting innovation launches
- Experience with Telus TPM/TPO strongly preferred
Competencies & Attributes
- Strategic thinker with a strong financial mindset
- Comfortable challenging assumptions and influencing without authority
- Ability to balance short-term sales needs with long-term profitability
- Strong communication and storytelling skills
- Detail-oriented with executive-level perspective
Skills Required
- Bachelor's degree in Business, Finance, Economics, or related field
- 5-8 years of experience in CPG, preferably in Revenue Management, Commercial Finance, or Analytics
- Strong analytical and financial modeling skills
- Advanced technical data analytics proficiency (Power BI, Tableau, or similar a plus)
- Ability to influence cross-functional stakeholders
- Experience working with trade promotion management systems
- Experience working with syndicated data (NIQ, Circana, etc.)
- MBA or advanced degree
- Experience across multiple channels (Grocery, Mass, Club, Convenience, e-commerce)
- Familiarity with pricing elasticity and promo analytics
- Experience supporting innovation launches
- Experience with Telus TPM/TPO strongly preferred
What We Do
Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders. On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches. In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S. Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.
