Key Responsibilities
- Sales & GTM Enablement: Own, design, and deliver enablement programs focused on value selling, product training, and messaging consistency. Create high-impact tools and content such as playbooks, battlecards, ROI calculators, and competitive positioning guides. Partner with GTM leaders to equip teams with the right strategies, improving overall revenue outcomes.
- Content Development: Build and curate compelling sales content (case studies, onepagers, presentations, whitepapers). Ensure alignment to brand guidelines and consistency across product and marketing narratives. Provide actionable content at every stage of the buyer journey.
- Training & Onboarding: Develop and run onboarding programs to shorten ramp time and accelerate quota attainment. Deliver continuous learning through workshops, certifications, and ongoing training. Focus on value messaging, industry knowledge, and sales confidence-building.
- Process Optimisation & Measurement: Analyse and refine sales processes to eliminate inefficiencies. Track adoption, ramp effectiveness, and content utilisation. Continuously optimise programs based on data-driven insights.
- Cross Functional Collaboration: Work closely with Marketing, Product, Partner Success, and Revenue Operations to embed consistent narratives. Align enablement initiatives to broader GTM and growth strategies. Act as a bridge across teams to improve collaboration and performance consistency.
Expected Outcomes
- Shortened ramp time to accelerate new hire productivity and quota attainment.
- Stronger internal alignment that drives faster deal cycles and higher close rates.
- Increased team satisfaction and retention through impactful, ongoing enablement.
- Accelerated average ramp time for new sales hires.
- Increased Sales confidence score (self-assessed by teams).
- Increased Win rate in competitive deals.
- Higher Content utilisation rate across teams.
Requirements
- Bachelor’s in Business, Marketing, or related field (or equivalent experience).
- Proven experience in revenue enablement, sales enablement, or GTM training.
- Strong grasp of sales methodologies (e.g., MEDDIC, Challenger, SPIN).
- Excellent communication and content development skills.
- Proficiency in CRM, enablement platforms, and data analysis tools.
- Strong organisational skills with ability to manage multiple projects.
- Collaborative mindset with the ability to influence across functions.
Top Skills
What We Do
Fresha is the world's largest and top-rated booking platform for Beauty and Wellness trusted by millions of consumers worldwide. Fresha is used by 70,000+ businesses and 300,000+ professionals worldwide, processing over 20mil appointments per month. Fresha is headquartered in London, United Kingdom with global offices located in New York City, Vancouver, Sydney, Dublin, Amsterdam , Dubai and Warsaw. The company raised $185M in venture capital funding to date from leading institutional investors.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with its intuitive free business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
