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About This Role:
The Revenue Development Representative (RDR) is responsible for identifying, validating, and qualifying new opportunities in assigned accounts, territories, or buying centers for the inside, field, and/or channel sales teams to pursue. RDRs use a spectrum of tactics, including phone outreach with voicemail, email, social media, and chat, to connect with prospects and foster meaningful interactions. RDRs qualify marketing-generated demand, which is demonstrated by engagement with marketing campaigns, specific actions, or meeting the scoring threshold. The RDRs are goaled on the number of complete meetings with prospects, and number of opportunities generated. There are three levels of the RDR role dependent on the individuals, tenure, performance, team contribution, and skill development.
Job Description:
- Consistently generate new demand for the sales organization to pursue.
- Conduct effective outbound prospecting within target accounts and personas, leveraging all channels available.
- Follow a set cadence with inbound leads and outbound prospects.
- Conduct a minimum amount of prospecting activity.
- Execute on persona-based, tactical, and strategic prospecting campaigns.
- Review and action inbound leads within the agreed SLA timeframes.
- Use multiple channels (phone, email, social, video, etc.).
- Leverage team templates and best practices for prospecting efforts.
- Identify new prospect accounts to target (review with your account executive).
- Assist with sales- and marketing-led events where appropriate.
- Proactively partner with sales colleagues and the Forrester ecosystem.
- Effectively manage time to ensure tasks are completed on time.
- Maintain the CRM system, ensuring all activity is logged accurately.
- Proactively partner with marketing to provide feedback and enhance the revenue engine.
Job Requirements:
- Excellent verbal and written communication skills.
- The ability to perform prospect and account research.
- The ability to actively listen and assess prospect needs and opportunities.
- The ability to articulate a reasonable value proposition.
- The ability to use a variety of prospecting techniques and campaign types and effectively use all channels available for prospecting efforts.
- Strong collaboration and partnership skills.
- Strong time management skills.
- Curiosity and willingness to take ownership of progression.
- Someone demonstrates the revenue development values daily.
- A self-starter who takes initiatives to achieve goals.
- A team player who is coachable and eager to learn.
- Disciplined and able to maintain high activity volumes.
- A quick learner who can adapt and apply learnings.
- Knowledge of the Forrester value proposition.
- Understanding of why clients work with us and how we deliver value.
- Good level of understanding of prospecting techniques and best practices.
- Understanding of key technology and uses.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $45,000 - $67,000
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Non-Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.
Benefits at a Glance
Benefits at a Glance - Cambridge
Skills Required
- Excellent verbal and written communication skills
- Ability to perform prospect and account research
- Ability to actively listen and assess prospect needs and opportunities
- Ability to articulate a reasonable value proposition
- Ability to use varied prospecting techniques and campaign types across available channels
- Strong collaboration and partnership skills
- Strong time management skills
- Curiosity and willingness to take ownership of progression
- Self-starter who takes initiative to achieve goals
- Team player who is coachable and eager to learn
- Ability to maintain high activity volumes with discipline
- Ability to learn quickly, adapt, and apply learnings
- Knowledge of the Forrester value proposition
- Understanding of why clients work with Forrester and how it delivers value
- Understanding of prospecting techniques and best practices
- Understanding of key technology and its uses
Forrester Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Forrester and has not been reviewed or approved by Forrester.
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Healthcare Strength — Health, dental, and vision coverage are characterized as robust and reasonably priced, with supportive resources like mental‑health/EAP programs available. Offerings align to a comprehensive, high‑quality healthcare posture.
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Leave & Time Off Breadth — Standard PTO, paid holidays, volunteer time, and parental leave are described as meeting or exceeding baseline expectations. Hybrid and remote flexibility further reinforce work‑life balance.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a discounted look‑back structure provides accessible ownership opportunities beyond base pay. This program is highlighted alongside core benefits as a meaningful component of total rewards.
Forrester Insights
What We Do
Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients
