The Role
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
Knix is hiring! We’re looking for a Retention Marketing Specialist to manage end-to-end execution of Email and SMS lifecycle and loyalty marketing campaigns.
About You:
- You are adaptable and self-motivated.
- You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
- You have a strong sense of responsibility, work ethic, and effective time management skills.
- You’re a collaborative team player but know when to hunker down and get things done independently. You are comfortable flexing between both.
- You are highly organized with a strong attention to detail. Moving parts and last-minute changes happen but it doesn’t scare you.
- Above all, you’re proactive, positive, and inspired by Knix and our mission!
The Opportunity:
- Being the tactical owner of all Email and SMS lifecycle campaigns including briefing, coordinating assets, quality assurance, scheduling, testing, and reporting.
- Working closely with Retention Marketing Managers to execute the lifecycle and loyalty roadmap.
- Partnering closely with Creative, Product, Brand Marketing, Customer Experience, Digital Merchandising and E-commerce teams to ensure that lifecycle communications are clear, inventory for promoted products is available, and the Customer Experience team is prepared for email replies from subscribers.
- Understanding customer lifecycle and identifying opportunities for personalized communication.
- Embracing the test and iterate mindset and playing an active role in devising, executing, and analyzing A/B tests.
- Managing the upkeep of the testing calendar and results.
- Staying up-to-date with trends and best practices in Email and SMS marketing.
- Supporting other permission-based operations and projects.
Qualifications
- 1-2 years of experience in a marketing role, with a preference for experience in Email & SMS marketing.
- A background in DTC/E-commerce or agency experience and experience with ESP’s (Klaviyo) and Shopify is considered a bonus.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
- Highly organized with a strong attention to detail.
- Ability to manage multiple tasks accurately while reacting with urgency and reprioritizing as needed.
- Background or understanding in customer acquisition, re-engagement, and retention strategies.
- Demonstrated a strong work ethic and a willingness to learn, with enthusiasm being a must.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
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The Company
What We Do
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. We involve our customers every step of the way and by listening and iterating, we are creating intimate apparel that you'll love to live in. We currently sell a broad array of products including underwear, bras, tanks, t-shirts and loungewear. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space. Learn more at www.knix.com or follow our journey @knix and @ktbyknix on social.
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