The Role
Own end-to-end email and SMS lifecycle marketing to drive repeat purchases, subscriptions, LTV, and retention. Build and optimize Klaviyo flows, campaigns, segmentation, and A/B tests. Improve deliverability and revenue per recipient while collaborating with growth, creative, and CX teams.
Summary Generated by Built In
Join One of the Fastest-Growing Brands in E-Commerce
Afina is one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for killers who want to build something massive.
This is not a slow corporate job. We move fast, test fast, launch fast, and win fast.
If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.
The Role
We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS.
You’ll be responsible for increasing:
What You’ll Do
Afina is one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for killers who want to build something massive.
This is not a slow corporate job. We move fast, test fast, launch fast, and win fast.
If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.
The Role
We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS.
You’ll be responsible for increasing:
- Repeat purchases
- Subscription & filter replacement revenue
- LTV
- Customer retention
- Overall CRM performance
- You’ll build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line.
What You’ll Do
- Own Afina’s email + SMS retention strategy end-to-end
- Build and optimize flows in Klaviyo (welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, etc.)
- Launch high-performing campaigns that drive revenue every week
- Build advanced segmentation and personalized customer journeys
- Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs
- Improve retention, LTV, deliverability, and revenue per recipient
- Own filter replenishment lifecycle campaigns
- Work closely with growth, creative, and CX teams to scale retention fast
- 3+ years in email/SMS marketing for DTC or e-commerce brands
- Strong Klaviyo experience
- Proven track record driving measurable retention and revenue growth
- Strong copywriting + conversion instincts
- Data-driven mindset with strong analytical skills
- Ability to execute at high speed in a fast-growth startup environment
- Highly organized, proactive, and obsessed with performance
- Join a category-leading brand scaling extremely fast
- Massive ownership and direct impact on growth
- Work with a hungry, high-performance team
- Fast career growth opportunities
- Competitive pay + bonuses + equity upside
- Remote flexibility
- Free Afina products + employee discounts
Skills Required
- 3+ years in email/SMS marketing for DTC or e-commerce brands
- Strong Klaviyo experience
- Proven track record driving measurable retention and revenue growth
- Strong copywriting and conversion instincts
- Data-driven mindset with strong analytical skills
- Ability to execute at high speed in a fast-growth startup environment
- Highly organized, proactive, and performance-obsessed
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The Company
What We Do
Afina is a fast-growing e-commerce brand in the beauty and wellness space specializing in high-quality filtered showerheads. Dedicated to promoting health and well-being, their products filter out chlorine, heavy metals, and impurities to improve the daily shower routine. By reducing exposure to harsh chemicals, Afina helps customers achieve healthier hair, skin, and nails through its innovative filtration technology and commitment to wellness.
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