Retention Marketing Lifecycle Strategist

Posted 10 Days Ago
Be an Early Applicant
New York, NY
Hybrid
70K-90K Annually
5-7 Years Experience
Consumer Web • eCommerce • Fashion • Retail
A lifestyle subscription box and e-commerce site for curious consumers.
The Role
The Retention Marketing Lifecycle Strategist will develop and manage customer engagement strategies through email and SMS campaigns, optimizing user experiences and driving revenue. This role involves collaboration across teams to implement personalized marketing approaches, loyalty programs, and performance tracking to enhance customer retention and lifetime value.
Summary Generated by Built In

Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.


We’re looking for a Retention Marketing Lifecycle Strategist to help us build and nurture relationships with customers and subscribers by creating meaningful touchpoints and experiences. You will manage the strategy behind any triggered/transactional emails, recurring campaigns, drip series, and custom lifecycle flows. This role reports to the VP, Growth Marketing, and will oversee cross-channel nurturing campaigns from end to end, from creating new personalized email flows to testing, QAing, executing, and analyzing performance. You’ll collaborate with cross-functional teams in order to support cross-channel initiatives that meet higher-level business goals. Additionally, you will manage SMS marketing communications, Club Membership emails, on-site promos and retention initiatives, marketing automation, and loyalty programs.

You will:

  • Own and maintain the marketing calendar across our brands, ensuring key initiatives are slotted and rolled out across all owned channels in alignment with marketing goals.
  • Develop, execute, and optimize day-to-day email and SMS campaigns across our brands with the goal of driving incremental revenue.
  • Create dynamic and personalized journeys across a variety of lifecycle stages, ranging from cart abandonment to disengaged customers using both automated, multi-stage, and one-off communications.
  • Develop and refine loyalty and rewards strategies to drive repeat purchases, increase customer engagement, and boost lifetime value (LTV).
  • Gather and analyze both quantitative and qualitative customer feedback to continuously improve user satisfaction, loyalty, and LTV.
  • Optimize website content, structure, and technical elements for SEO while monitoring and enhancing the brand’s online reputation across customer reviews and search engines.
  • Track performance and communicate key learnings, actionable insights, and recommended iterations and next steps on key retention initiatives.
  • Partner with Product, Merchandising, Design, and Customer Experience teams on cross-functional campaigns and to promote products and features across multiple channels and touchpoints, from SMS to on-site to in-shipment.
  • Continually optimize KPIs through ongoing experimentation, segmentation, and personalization.
  • Own special projects as needed.
  • Work from our NYC office 3x a week in a hybrid model.

The ideal candidate:

  • Has 4-6+ years of experience in an email marketing, CRM, marketing automation, or customer lifecycle role
  • Has experience reviewing behavioral reports and building email campaigns/workflows to drive behavior.
  • Possesses a strong knowledge of best practices for email, creative, segmentation, personalization, dynamic content, and building customer journey series.
  • Has hands-on experience with working in an ESP (we use Sailthru and Klaviyo) and creating automated/triggered programs.
  • Shows strong analytical abilities and a high aptitude for testing, experimentation, and analyses.
  • Has a working knowledge of HTML. 
  • Has outstanding attention to detail and ability to find the smallest issue or edge case in multi-part, cross-channel communications.
  • Has stellar project management and organization skills, able to thrive in a fast-paced environment and work well with other teams.
  • Takes a positive, scrappy approach to work that is proactive, independent and results-driven - you’ll be starting from scratch and building in many areas.

Bonus points for:

  • Experience working with e-commerce and subscription services.
  • Familiarity with programming languages.

Compensation, Benefits, and Perks:

  • Starting base salary range of $70,000 to $90,000 per year
  • Company equity
  • Opportunity for annual bonus
  • Unlimited vacation time
  • Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
  • 401k with nonelective company contribution of 3%
  • $250 per month home office allowance
  • Up to $500 per year learning allowance
  • Paid parental leave
  • Flexible schedule
  • Up to $500 annual 1:1 donation match
  • A free Bespoke Post box each month, plus additional discounts
  • Regular team learning, social, and wellness events

Top Skills

HTML
The Company
New York, NY
91 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Bespoke Post is a lifestyle brand dedicated to delivering Goods and Guidance. Through our innovative subscription and e-commerce platform, we combine lifestyle goods with immersive content to ignite curiosity and confidence in our customers. Working with Bespoke Post means being part of a smart, collaborative, and nimble team, and being able to have an immediate impact on a growing company.

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