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Growth Marketing Agency focused on ecommerce, advertising, PR and creative solutions.
The Role
Lead email retention and lifecycle marketing for agency clients: design and optimize automated email flows (welcome, onboarding, abandoned cart, win-back), segment and personalize audiences, run A/B tests, analyze campaign metrics (opens, clicks, conversions, retention), and collaborate with creative and account teams to improve repeat purchases and lifetime value.
Summary Generated by Built In
Who We Are:
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Overview:
We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for a Retention Manager who lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.
If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.
What You'll Do
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Overview:
We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for a Retention Manager who lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.
If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.
What You'll Do
- Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value.
- Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys.
- Segment audiences and personalize messaging based on customer behavior and lifecycle stage.
- Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn.
- Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys.
- Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients.
- Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field is a plus— but what truly matters is what you can build. A standout portfolio or equivalent hands-on experience is just as valued.
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Proven experience managing and optimizing automated email campaigns.
- Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
- Analytical mindset with the ability to interpret campaign data and translate insights into action.
- Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
- Experience working with e-commerce, SaaS, or digital-first brands is a plus.
- Full remote flexibility.
- Growth and development within a collaborative, innovative team.
- Opportunity to work with international brands and markets.
- A culture that values creativity, precision, and measurable results.
Skills Required
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing
- Proven experience managing and optimizing automated email campaigns and flows
- Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools
- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
- Analytical mindset with the ability to interpret campaign data and translate insights into action
- Excellent project management and communication skills, ability to work in a fast-moving agency environment
- Experience working with e-commerce, SaaS, or digital-first brands
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The Company
What We Do
STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $100M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.
