About Us:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
About the Role:
Comfrt is looking for our next Retention & CRM Specialist who will keep our retention engine running at a high level — building and maintaining automated flows in Klaviyo, executing campaigns across email, SMS, push, and TikTok CRM, and making sure every send goes out clean, accurate, and on time.
Responsibilities:
Platform ops & builds
- Build, edit, and maintain automated flows in Klaviyo
- Add and update flow filters and trigger filters to keep segmentation accurate
- Manage flow variants and coordinate testing logic across branches
- Update profile properties and data points to support personalization and segmentation
QA
- Assist with QA on test sends across devices and email clients
- Audit all links and UTM parameters across email, SMS, push, and TikTok CRM sends
- Verify personalization tokens and dynamic content render correctly before deployment
Reporting & Monitoring
- Run regular flow health checks and surface performance anomalies
- Track and document A/B test results across flows and campaigns
- Maintain organized reporting that makes trend analysis easy for the team
Campaign Execution
- Execute campaigns across email, SMS, push, and TikTok CRM from build through scheduling
- Support the Retention Manager with campaign production and deployment as needed
Required Experience
- 1–3 years in email or CRM operations
- Hands-on Klaviyo experience required (flows, segments, templates)
- Experience executing across email, SMS, push, and TikTok CRM
- Strong attention to detail in QA environments
Nice to have
- Experience with Attentive or similar SMS platform
- Familiarity with UTM tracking and link auditing
- Exposure to loyalty or retention-specific flows
- Basic HTML knowledge for email troubleshooting
- Background in DTC or apparel
Tech stack you will work in Klaviyo, Attentive, Rivo, Black Crow, Wonderment, Rebuy, Asana, Figma
Why Join Comfrt?
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Skills Required
- 1-3 years in email or CRM operations
- Hands-on Klaviyo experience
- Experience executing across email, SMS, push, and TikTok CRM
- Strong attention to detail in QA environments
What We Do
Comfrt is a fast-growing direct-to-consumer (DTC) apparel brand focused on blending mental wellness, inclusivity, and elevated comfort into its products, aiming to build a supportive community. They offer stylish, functional clothing designed to inspire relaxation and promote well-being.
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