Retail Optimization Specialist
Job Description
Company Overview
Bally’s Intralot is a leading provider of lottery, iLottery, sports betting, and digital gaming solutions, serving regulated gaming organizations across the United States and international markets. By combining Bally’s expertise in digital gaming and player engagement with INTRALOT’s decades of experience delivering secure lottery technology and operations, Bally’s Intralot offers a comprehensive portfolio of innovative gaming solutions.
Position Overview
The Retail Optimization Specialist is a strategic role based within the Arkansas Scholarship Lottery (ASL). This position is designed to turn data into insight and insight into business decisions by performing advanced business analysis. You will act as a key advisor to the Sales Director, providing the data-driven "why" behind retail execution and continuous improvement of the 2,000+ retailer network
Your mission is to inspire retailer behavior change and drive commercial output by leveraging modern technology, including AI-driven insights and sophisticated workflow management.
Duties and Responsibilities
Work directly with the State Sales Director to provide trend analysis and insights that improve the performance of the retail network.
Build and define comprehensive retailer strategies, collaborating with Director-level positions to align on long-term commercial goals.
Create and maintain reports that review retailer, game, and geographical performance to spot opportunities for the ASL sales team.
Identify opportunities and build robust business plans for "sell-in" and approval; lead the executional strategy to deliver desired outputs.
Support a State Run field team consisting of 1 Sales Director, 3 Regional Sales Managers (RSM), and 20 Marketing Sales Representatives (MSR) by providing actionable data for their territories.
Serve as a bridge between the Lottery and the AR Bally’s Intralot site team, ensuring all stakeholders are updated on goals, objectives, and touchpoints.
Run, Filter and clean data to ensure all strategic recommendations are based on accurate, high-quality information.
Education, Training, and Experience
Education: Bachelor’s degree.
Experience: 3+ years of relevant experience in retail optimization, data analysis, or commercial strategy.
Technical Proficiency:
Intermediate to advanced skills in Excel and SQL/SQLite for querying databases.
Proficiency with modern BI platforms (e.g., Tableau) and familiarity with cloud-based data structures.
Experience with AI-driven analytics and modern workflow management tools to increase operational velocity.
Analytical Skills: Strong ability to collect, organize, and disseminate significant amounts of information with high attention to detail.
Communication: Exceptional communication skills with the ability to influence executive leadership and foster a collaborative partnership with the lottery.
Retail Optimization Specialist Must possess valid documentation for U.S. employment eligibility.
Must pass a thorough pre-employment background check by Bally’s Intralot and required State Lotteries.
Pre-employment drug screening is required.
Benefits
Bally’s Intralot offers a competitive benefits package:
Medical, Dental & Vision Insurance
6% 401k Match
Paid Holidays, Vacation, and Sick Leave
Short/Long Term Disability
Maternity/Paternity Leave
Skills Required
- Bachelor's degree
- At least 3 years of relevant experience in retail optimization, data analysis, or commercial strategy
- Intermediate to advanced Excel skills
- SQL or SQLite database querying experience
- Proficiency with modern business intelligence platforms such as Tableau
- Familiarity with cloud-based data structures
- Experience with AI-driven analytics and workflow management tools
- Strong analytical skills and attention to detail
- Exceptional communication and stakeholder collaboration skills
- Valid documentation for U.S. employment eligibility
- Successful completion of a pre-employment background check
- Successful completion of pre-employment drug screening
What We Do
Bally’s Intralot is a newly formed company established through the combination of INTRALOT and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions. Listed on the Athens Stock Exchange, Bally’s Intralot benefits from access to international capital markets to support growth and strategic initiatives, strengthening its presence and competitiveness both locally and globally. Building on Bally’s proven digital B2C operational expertise and INTRALOT’s long-standing leadership in lottery regulated gaming across all five continents, Bally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting. This strategic combination brings together complementary strengths to form a scaled, independent global champion, capable of addressing a significantly expanded addressable market while operating with deep regulatory expertise across multiple jurisdictions. With a unified, vertically integrated structure in the online gaming and lottery sector, a global outlook, technological excellence, and presence across all forms of modern gaming, Bally’s Intralot enables operators to modernize their retail and digital offerings, deliver personalized and responsible player experiences, and operate with greater agility and efficiency in an increasingly converging gaming ecosystem. Operating at the intersection of technology, regulation, and entertainment, Bally’s Intralot is optimally positioned to capitalize on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets. Through its global footprint, advanced technology, and commitment to long-term value creation, Bally’s Intralot aims to shape the future of regulated gaming and deliver sustainable benefits for operators, players, and communities alike.
