ResponsiveAds is the leader in creative ad design technologies focused on advanced HTML5 premium ads that are dynamically optimized to any screen, user, and context. ResponsiveAds takes the "responsive" paradigm from web CMS, ad serving, and cross-screen analytics and delivers tools to achieve the highest levels of performance for ubiquitous delivery across the advertising ecosystem including higher revenues and sell-through for publishers, higher performance, and better ROI for advertisers and their agencies.
ResponsiveAds is currently looking for a Ad Format & Template Product Management Lead responsible for defining, building, and scaling the company’s ad format and creative template ecosystem. With over 400 Templates and unlimited formats with our Fully -Fluid technology, rhis role sits at the intersection of our Creative Studio 4 Product, Innovation and Creative Services, Account Management, and the cross-plaform AI driven ad tech executions. You will own how our advertiser and publisher partners create, customize, and deploy high-performing responsive ad experiences
Desired Skills and Experience
Responsibilities
- Hands-on format and template product management; concepts, specs, product marketing, user guides and various template GTM
- Defines and builds scalable, high-performing ad formats across display, native, and CTV environments
- Partners with design, development and ,production teams to bring template, specs and features to market
- Improves usability and workflow efficiency for advertisers and publishers creating responsive ads
- Ensures templates are flexible, customizable, and compatible with industry standards and platforms
- Drives innovation in dynamic, data-driven creative and modular design systems
- Develop Agentic solutions for text direction set-up and execution; including streamlines automated production processes to enable faster, more efficient ad creation at scale
Requirements
Minimum Qualifications
- 5 years of experience in product management building HTML5 Interactive and animated ads
- 3 years in the Advertising industry with deep understanding of digital advertising ecosystems (display, native, CTV, programmatic)
- 1+ years of hands-on ad production and development experience with backend applications, services databases, and data systems from AWS (Redshift), Google Cloud, MongoDB, SQL)
- Proven strong product management expertise, including roadmap planning, prioritization, and cross-functional execution
- Experience with creative tooling, design systems, or template-based product environments
- Specification and presentation skils including demonstrable math and number presentation
Other qualifications
- Excellent debugging and troubleshooting skills.
- Strong consistency and attention to detail.
- Developing JavaScript architectures that promote reuse, readability, and best-practice coding standards.
- Excellent communication and organizational skills.
- Enjoys a virtual, global team environment
- Interested in joining a small founder team
Benefits
Some reasons why you’d want to work with us:
- You want to play a big part in a small but profitable company that is an industry leader.
- You do your best in a setting where excellent work is what’s valued—not face time (a good work-life balance is just how we do things!)
- You value authenticity and a work environment that values who you are and what you can do.
- You’re looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on your toes thinking.
- You want to work alongside a diverse group of people who are passionate, friendly, and helpful.
- We have been a fully remote team from the start 6+ years
Our benefits include:
- A strong commitment to work-life balance. We provide flexible work and vacation time
- Generous paid time off and flexible work-from-home policies.
- Offer the ability to take educational courses and support your continuous learning
- Continuous merit-based pay increases.
- Stipend paid parental family leave policies to support you during major life events.
Skills Required
- 5 years of experience in product management building HTML5 Interactive and animated ads
- 3 years in the Advertising industry with deep understanding of digital advertising ecosystems
- 1+ years of hands-on ad production and development experience with backend applications
- Proven strong product management expertise, including roadmap planning and execution
- Experience with creative tooling, design systems, or template-based products
What We Do
ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer DTC) brands, Agencies, and Publishers alike can now reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x. The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns. Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size. Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you. ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.
