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SalesJob Description Summary:
The Reset Associate will be responsible for executing category management team initiatives with in-market support in multiple capacities. The primary focus of this role will be to activate category needs in the market (store resets, information gathering, validation of programs, etc), that are in alignment with BBG, supplier, and retailer strategies. Additionally, this role will provide Sales, Trade Development and Suppliers with market level survey information and activation support (both at retail and on-premise accounts), with the goal of establishing or maintaining Breakthru Beverage’s position as a preferred partner.Job Description:
Job Responsibilities:
- Store Reset Execution Support
- Assist in planning and executing store resets in alignment with category and store initiatives.
- Coordinate with store personnel to ensure resets follow established parameters and timelines.
- Support communication efforts related to reset activities (internal and external).
- Validate completed reset work and document results, noting any issues or exceptions.
- Occasionally assist in organizing available labor to meet reset objectives.
- Field Data Collection & Market Support
- Conduct store scans and map layouts to support category management initiatives.
- Capture product, category, and display information as requested.
- Gather basic shopper observations, including traffic flow and path-to-purchase insights.
- Provide accurate and timely field data to support team analysis.
- Surveying & Reporting Assistance
- Complete retail and on-premise surveys to support supplier and internal requests.
- Utilize approved data capture tools (CPG platforms, Excel, online surveys, etc.).
- Compile and submit tracking reports and recaps as directed.
- Provide observational input to help improve future survey efforts.
- Merchandising & Account Support
- Assist with merchandising execution in coordination with local merchandising teams.
- Support select accounts where the category team maintains partnership responsibilities.
- Ensure merchandising standards and category plans are properly implemented in-store.
- Professional Development & Tool Proficiency
- Learn and apply basic functionality of category management tools (JDA, Visio, product libraries, syndicated data platforms).
- Develop foundational knowledge of sales reporting systems (internal depletion tools, Nielsen/IRI data).
- Build understanding of category management processes and industry trends.
- Expand product and consumer knowledge to support team initiatives.
- Conduct safe and responsible interactions with the public while responsibility handling beverage alcohol product.
- Other duties, as assigned by the jobholder’s supervisor, may also be required.
Minimum Qualifications:
- High School Diploma and/or equivalent
- Minimum of 2 years’ experience in related area
- Have knowledge of commonly used concepts, practices, and procedures within a particular field
- Be 21 years of age, with a valid driver’s license
- Must have reliable transportation and proof of auto insurance
- Some out-of-town or overnight travel may be requested.
- Basic PC skills using MS Office and other various computer programs including presentation software
Minimum Qualifications:
- Have beverage alcohol industry knowledge and/or experience
- Experience with retail environments, either through merchandising, sales or operations
Physical Requirements:
- While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone
Competencies:
- Accountable for meeting own targets, work is reviewed periodically.
- Problems encountered will be defined, repetitive, and routine with a solution readily available.
This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.
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Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.
Skills Required
- High School Diploma or equivalent
- Minimum 2 years' related experience
- Be 21 years of age
- Valid driver's license
- Reliable transportation and proof of auto insurance
- Basic PC skills including MS Office and presentation software
- Beverage alcohol industry knowledge or experience
- Experience with retail environments (merchandising, sales, or operations)
- Ability to conduct store scans, capture product/display information, and complete surveys
- Ability to perform physical tasks and safe public interactions while handling alcohol product
Breakthru Beverage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Breakthru Beverage Group and has not been reviewed or approved by Breakthru Beverage Group.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, and life/disability insurance frequently highlighted. Family coverage quality and access to wellness resources are seen as strong points.
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Retirement Support — A 401(k) with company matching is consistently included and called out as a valued part of total rewards. Financial wellness resources complement the plan to bolster long-term security.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include the LiveWell program and a range of lifestyle perks such as discounts and pet insurance. Feedback suggests these additions meaningfully enhance the overall benefits package.
Breakthru Beverage Group Insights
What We Do
Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses. Our sales and logistics expertise stems from two industry pioneers, Charmer Sunbelt Group and Wirtz Beverage Group. Breakthru Beverage Group was formed in 2016 when these two longtime leading beverage companies joined forces







