Research & Insights Strategist

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Overview 

The Research & Insights Strategist owns deliverables within marketing and brand strategy projects, leads independent research projects, and supports sales, providing strategic insights and ensuring high-quality deliverables. This role is crucial in transforming data into actionable insights that inform strategic decisions for clients and prospects. 

Key Responsibilities:Data Collection and Analysis:

• Conduct detailed first and third-party qualitative and quantitative research, including collecting, cleaning, and analyzing data from various sources, and turning it into actionable takeaways for internal agency and client teams
  • Lead Qualitative Research: Conduct one-on-one interviews and focus groups with internal and external client stakeholders, including the development of discussion guides and assessment of key themes 
  • Lead Quantitative Research: Design and manage surveys using tools like SurveyMonkey, oversee vendor relationships, and analyze findings
• Utilize statistical methods to identify trends, patterns, and correlations within research, market and reporting data
  

Market Research:

• Conduct market research to support brand and marketing strategy development for internal and client teams 
• Monitor and analyze industry trends, competitor activities, and market dynamics to provide strategic insights and areas of client opportunity
  

Insights Generation:

• Transform data into actionable insights for internal and client teams 
• Provide actionable recommendations based on research findings to support internal and client decision-making across brand, marketing and business decisions
  

Reporting and Visualization:

• Prepare topline reports, dashboards, and presentations to communicate research findings
• Utilize presentations, charts and visualization tools to present quantitative data in an easily understandable format

Client Projects:

• Act as a consultant for internal teams and clients, providing strategic insights and informed recommendations
• Lead smaller research projects end-to-end with support from Director or VP
• Own research deliverables within large projects and account work, ensuring timelines are met and quality standards are upheld
• Participate in client meetings to present findings and discuss strategic implications

Collaboration:

• Collaborate with cross-functional agency team members on various projects, sharing insights,contributing to a collaborative and innovative work environment, and ensuring accuracy and relevance on research outputs
  

Business Development:

• Support Strategy + agency sales efforts by providing research insights and contributing to proposal developmentHelp to grow and refine the Research & Insights service offering, contributing to the department’s evolution 

Requirements + Qualifications: 

Must-haves

• 2-4 years of experience in research or related field
• Proven experience leading and executing research deliverables
• Strong quantitative and analytical skills, with proficiency in statistical analysis tools
• Excellent attention to detail and the ability to work with large datasets
• Effective written communication skills to distill data and research findings into actionable insights and strategy recommendations
• Ability to work independently and manage multiple tasks in a fast-paced environment
• Experience working with survey collection tools like SurveyMonkey, Zoho, or Typeform
• Strong understanding of qualitative research methods
• Basic understanding of earned, owned and paid media strategies
• Willingness to learn and apply new skills 
• Willingness and ability to work with a remote team via communication and project management tools like Zoom, Slack, and Trello (you don’t need to be experts in those particular tools)

Nice-to-haves

• Experience working with survey vendors to gather quotes, program surveys, and manage survey responses
• Familiarity with marketing principles, channels, and basic channel strategy for application of research
• Basic understanding of digital marketing tools and tactics, especially around SEO, SEM and paid media 
• Proficiency in data visualization tools (e.g., Tableau, Power BI)
• Experience working in fast-paced agency environment
• Experience in B2B research or marketing
• Comfort and experience using AI and similar tools to aid data collection and analysis

#LI-Hybrid