Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
YOUR MAIN RESPONSIBILITIES:
- Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Competitive Analysis tools like RivalIQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush or Social Lab Proprietary Tools, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
- Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
- Design insightful reports and audits with strategic recommendations.
- Deliver high-quality service to local and international clients.
- Collaborate with WPP and external data providers.
- Participate in the creation of new, commercially viable data products.
- Client facing for the presentation of intelligence work.
YOUR TRACK RECORD SHOWS:
- 2 to 6 years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
- Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights
- Comfortable using social and digital monitoring technologies such as Synthesio, Brandwatch, Meltwater, SEMrush, etc.
- Expert in the understanding of social media and established understanding of the wider digital communication landscape.
- Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
- Eye for innovation and the next emerging platform or partner.
MUST-HAVE:
- Always-on social listening analysis and insights generation.
- Cultural tracking (including trends) and insights generation for always-on and campaign use.
- A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels’ codes.
- A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
- Strong reporting and visualisation skills
NICE-TO-HAVE:
- Dashboarding, data collection and data visualisation experience.
- Sprinklr expertise.
- Knowledge of customer research is a plus.
WE OFFER YOU:
- A full-time job within a growing and trendsetting agency.
- Global client portfolio.
- Attractive package and benefits.
- Continuous training and development.
- Career conversation and growing opportunities.
- Hybrid working policy.
Skills Required
- 2 to 6 years of experience in Social/Digital/Search Data Analytics, Insights or Digital/Social Strategy
- Strong research and analytical skills with qualitative and quantitative application
- Experience using social and digital monitoring technologies (Synthesio, Brandwatch, Meltwater, SEMrush, RivalIQ, Global Web Index, Profiler)
- Always-on social listening analysis and insights generation
- Cultural tracking, trend identification and insights generation for always-on and campaign use
- Strong understanding of the social media landscape, internet culture, creators and community-led strategies
- Strong understanding of social media performance metrics/KPIs for organic and paid media
- Strong reporting and data visualization skills
- Ability to work effectively within an integrated agency team and present findings to clients
- Dashboarding, data collection and advanced data visualization experience
- Sprinklr expertise
- Knowledge of customer research
What We Do
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
