KRQE Media Group in Albuquerque, New Mexico, is seeking a dynamic and analytical Research Director to lead audience research initiatives that support our television, digital, and sales operations. This position is responsible for analyzing audience trends, consumer behavior, and market data to provide actionable insights that drive revenue growth and strategic decision-making. The ideal candidate will collaborate closely with Sales, News, Marketing, and management teams to develop compelling research presentations, identify market opportunities, and strengthen KRQE's competitive position across all platforms.
- Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
- Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
- Prepare inventory and performance reports for sales managers within deadlines
- Gather campaign data for proof of performance presentations for Sales & Marketing clients
- Manage local digital campaign operations
- Communicate with corporate digital ad operations to maintain campaign effectiveness
Requirements & Skills:
- Marketing or Communications degree or equivalent experience or Statistics
- Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
- Ability to work under pressure and meet tight deadlines
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills for daily responsibilities & special projects for sales and marketing team
- Knowledge of media campaigns through linear and digital platforms
- Comfortable presenting alongside a team of account executives and Management on key client meetings
- Highly proficient in all Microsoft Office products (Word, Excel & PowerPoint)
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- Marketing or Communications degree or equivalent experience or Statistics
- Minimum of 2-3 years of media research experience
- Knowledgeable about media-related software including Wide Orbit, Kantar, Google Ad Manager and comparable software
- Highly proficient in Microsoft Office products (Word, Excel, PowerPoint)
- Ability to work under pressure and meet tight deadlines
- Strong problem-solving and deductive reasoning skills
- Clear and concise written and presentation communication skills
- Organizational skills for daily responsibilities and special projects
- Knowledge of media campaigns across linear and digital platforms
- Comfortable presenting alongside account executives and management in client meetings
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
