Title: Research Analyst, Broadcast
Reports to: VP, Broadcast Research
Salary Range: $55K - $75K
Location: Flexible
Position Summary:
As part of our team of National Research Analysts, you will play a key role in maintaining accurate network programming data and audience estimates across Nexstar’s footprint of 200+ local television stations. You’ll work directly in our sales avail systems to ensure our programming catalog reflects evolving network schedules, helping power precise and effective advertising campaigns for our national and local sales teams. You will also collaborate closely with the VP, Broadcast Research to produce one-sheets, dashboards, audience trends, and other insights-driven materials that support sales strategy and performance. This is an exciting opportunity for a detail-oriented, data‑driven media professional who thrives in a collaborative environment.
Specific Responsibilities Include:
Maintain and update network prime and sports programming in sales avail systems such as WideOrbit Media Sales for Nexstar’s 200+ stations.
Build accurate audience estimates using historical performance and market-specific viewing trends.
Manage and distribute network programming recap reports to keep sales teams informed of schedule changes.
Create sales materials including one-sheets, dashboards, audience insights, and other research-driven collateral.
Partner closely with the VP, Broadcast Research to ensure sales teams have timely, actionable information.
About You:
· Bachelor’s Degree or equivalent experience (2+ years) in Marketing, Communications, English, or Statistics
· 2+ years of media research experience preferred
· Significant knowledge of the local television marketplace and media campaigns
· Experience in Wide Orbit Media Sales preferred but not required
· Ability to work under pressure and meet tight deadlines
· Problem-solving and deductive reasoning skills
· Clear and concise communications both through writing & presentation skills
· Organizational skills for daily responsibilities & special projects for sales and marketing team
· Comfortable working in a collaborative team environment
· Highly proficient in all Microsoft Office products (Word, Excel, PowerPoint, Outlook)
Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave.
Nexstar is committed to attracting, developing, and retaining the industry’s top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran’s status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications and ability.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
