The Research Analyst plays a critical role in maximizing station revenue by transforming audience, market, and competitive data into actionable insights for Sales, Marketing, News, and Promotions. This role owns the station’s research function—ensuring accuracy, consistency, and strategic application of data to drive pricing, positioning, and client success.
The ideal candidate is analytical, detail-oriented, and commercially minded, with the ability to translate complex data into compelling stories that support sales growth.
Key Responsibilities
Research Management & Analysis
- Oversee, analyze, and maintain all audience, market, and competitive research using Nielsen, PrimeLingo, Comscore, AdImpact, and other industry tools.
- Ensure data accuracy, integrity, and consistency across all research platforms and reporting.
- Monitor ratings trends, audience behavior, market dynamics, and competitive performance; proactively identify opportunities and risks.
Sales & Revenue Support
- Partner closely with the Director of Sales to update pricing, inventory, and market intelligence in WideOrbit Media Sales.
- Provide actionable research insights that support rate integrity, inventory strategy, and revenue optimization.
- Develop and maintain standardized research materials that clearly articulate the value of the station’s brands and platforms.
Sales Presentations & Client Support
- Collaborate with sales leadership and account executives to create impactful, data-driven sales presentations and custom proposals.
- Translate research findings into clear, persuasive narratives that support client objectives.
- Work with internal teams to create proof-of-performance reports and post-campaign analyses for advertisers and agency partners.
Cross-Department Collaboration
- Serve as the primary research resource for Sales, News, and Promotions departments.
- Compile and distribute relevant ratings reports, market insights, performance highlights, and trend analyses.
- Support newsroom and promotion teams with audience insights to inform content and scheduling strategies.
Strategic Insights & Communication
- Identify key audience stories and insights that differentiate the station in the marketplace
- Present findings in a clear, concise, and visually compelling manner to internal stakeholders.
- Stay current on broadcast, digital, and cross-platform measurement trends and evolving research methodologies.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Statistics, Business, or a related field (or equivalent experience).
- Experience working with Nielsen and broadcast media research tools preferred.
- Strong analytical skills with the ability to interpret and explain complex data.
- Proficiency in PowerPoint, Excel, and presentation design; experience with WideOrbit a plus.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Excellent written, verbal, and interpersonal communication skills.
- Commercial mindset with a clear understanding of how research supports revenue growth.
What Success Looks Like in This Role
- Sales teams confidently use research to win business and defend pricing.
- Leadership relies on research insights to guide strategy and decision-making.
- Clients clearly understand campaign performance and station value.
- Research is proactive, not reactive—and directly tied to revenue outcomes.
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Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
