The Toronto Star is a progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media. Our vision for success is driven by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile, collaborative and results driven. The successful candidate will be a champion of those priorities while keeping the customer at the heart of all of the creative work that s/he will be doing.
Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.
The Research Analyst assists Torstar advertising sales by producing top quality sales presentations and marketing/sales collateral to provide the best possible insights for revenue generation. This position will also provide marketing research support to all departments.
- Fulfill research requests from all sales teams across Torstar
- Provide support for sales/marketing specialists to create marketing assets
- Proactively develop sales tools based on input from Digital Sales, National Sales and Local sales working closely with the Data Engineers and Data Scientists
- Develop, program and analyze survey results for research initiatives across Torstar
- Bachelor’s degree or diploma in Marketing, Advertising or Business
- At least 1 year of experience in a similar role, or within the media industry (agency or research supplier)
- Data visualizations skills using PowerPoint, Beautiful.ai or other graphic programs
- Experience working with Vividata, Comscore, Adobe Analytics (Omniture), Google Analytics
- Experience using data analysis tools like NielsenIMS Clear Decisions or Telmar
- Experience with media expenditure tracking tools
- Advanced presentation and analysis skills using Excel and PowerPoint
- High attention to detail
- Highly motivated self-starter
- Excellent time management skills
- Strong project management skills
- Ability to adapt to conflicting priorities
- Highly organized, analytical and creative thinker
- Service oriented with excellent communication skills
- Collaborate with team members
- Clearly communicate data analysis and research results
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.
Top Skills
What We Do
Torstar Corporation is a leading Canadian media and data company that aims to help people better understand the world and each other.
Built on a long and distinguished history in daily and community newspapers and nationally recognized digital businesses, The Torstar Group of Companies includes The Toronto Star, The Hamilton Spectator, the Waterloo Region Record and other regional daily news brands, as well as 75 community news brands across Ontario with a number of digital properties including eyeReturn, VerticalScope, Homefinder.ca and Save.ca.
Our flagship newspaper, the Toronto Star, was founded in 1892, and its website, thestar.com, is now one of the most-visited newspaper sites in the country.
Today over 2500 dedicated employees work together to continuously improve how we serve our customers and clients and report on the most important stories affecting people's lives.
