Summary:
Reuters is seeking a Research Analyst to support the research needs of Reuters publishing/ad sales and marketing staff. That data will come from various syndicated research sources and first-party research we subscribe to and capture from our audiences. This position is in the Integrated Marketing team and will report to the Research Manager. The analyst will work directly with the Reuters sales & marketing teams to fulfill client requests. It is important to think innovatively and be able to pull out the best narratives from different data sources, to find achieve the best sales outcomes for Reuters.
It is essential that candidates for this position be familiar with the following data sources: MRI-SIMMONS, Fusion, Ipsos, GWI, MARS, Media Radar, Google Analytics, and comScore. This role will also require the analyst to be comfortable interpreting complex data sets, presenting overall audience trends and stories, writing reports, and making actionable recommendations to the sales and marketing teams.
This position requires someone with a math aptitude, expertise of Excel, and proficiency with PowerPoint and Word. Must communicate clearly, be skilled at writing and work well with others. Attention to detail is essential.
About the Role
- Use research to create stories that articulate and demonstrate Reuters audience strength in reaching key demographics versus the international media competitive set.
- Analyse large data sets across different sources to draw trends and insights across key audiences.
- Collaborate with Audience Data Team to synthesize dashboards, reports, processes and incorporate additional data into sales/marketing recommendations
- Provide support within Data and Marketing to create effective materials to drive sales and assess current state of proposal / request procedures and continually recommend and implement improvements.
- Collaborate with the Research Manager and other teams across the organization to analyse and package 1st and 3rd party insights effectively for internal and external use.
- Work with Sales team to understand specific advertiser objectives and produce compelling research arguments that deliver against these need and demographics and help support proactive pitch proposals.
- Support the Sales team by analysing complex audience inquiries from clients and agencies, and provide detailed data analysis.
- Work with the Research Manager and the wider Integrated Marketing team to convert insights into persuasive communication messaging.
- Design, manage, analyze, and report on custom research projects spanning multiple industries and geographies (e.g. finance, tech, healthcare, etc.)
- Provide data and recommendations to identify campaign effectiveness measures and better engage our internal teams and external stakeholders.
- Manage research studies pre, during and post campaigns, developing questionnaires, running surveys, and delivering results.
- Ensure that each measurement project addresses the clients’ goals and is optimized for desired outcomes
- Collaborate closely with the Data & Insights team based in London and NY to gain an understanding of our first party research and explore how to incorporate it into insights and recommendations.
- Create reports on competitors’ branded content activity.
- Contribute to creating research collaterals that the wider sales and marketing team can use for proactive proposals
About you:
- 3+ years’ experience in audience and data analytics within the Media/Publishing industry.
- An interest in staying current on industry trends, technologies, and platforms.
- Experience with survey design techniques, data analysis, and running research projects end-to-end.
- Excellent communication skills with a strong ability to create a compelling narrative from data-driven insights.
- Experience leading multiple projects simultaneously.
- Excellent storytelling, communications (written and verbal), and presentation skills.
- A collaborative spirit, working well in a team.
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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
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Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
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Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
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Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
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Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
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Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
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Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
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What We Do
Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. For more information, visit tr.com.
