Paid Social Account Analyst

Posted Yesterday
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London, Greater London, England
Entry level
AdTech • Digital Media • Marketing Tech
The Role
The Paid Social Account Analyst will support the implementation, optimization, and reporting of paid social campaigns. This role also involves training Account Executives and contributing to creative testing and innovation in campaign strategies to enhance performance across various social media platforms.
Summary Generated by Built In

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description 

In this growing team, you will act as a support on all things Paid Social for both our clients and planning teams. You will also be integral to supporting the daily delivery and optimisation of campaigns, as well as helping train and develop Account Executives.

With a monumental opportunity to grow the account this year, this role provides the perfect platform for you to aide the Paid Social Account Manager with the project management of campaign implementation, creative testing and overall performance innovation.

This role is ideal for you if you want to join an award-winning team, a world-renowned client and take part in some innovative, thought-leading work, which are of central importance to today’s advertising and media industry.

Key Responsibilities 

  • Experience in Biddable Media – particularly Paid Social (Facebook/Instagram, Reddit, TikTok, Snapchat, Pinterest and LinkedIn) – for the wider business and our clients
  • Working with the Paid Social Account Manager to support in the implementation and optimisation of campaigns as well as regular reporting
  • Support the AM in project managing creative delivery, reporting on creative learnings and facilitating robust testing initiatives.
  • Support and train Account Executive’s ensuring that high standards of work are delivered.
  • Ensuring the team runs best in class Paid Social campaigns that align with creative and platform best practice

Desired Skills & Experience 

  • Experience working on performance-centric campaigns.
  • Experience working with most Paid Social platform including Facebook, Instagram, Reddit, TikTok, Pinterest, Snapchat and LinkedIn’s ad platforms. (Not compulsory to have worked on all but have some understanding).
  • Passionate about digital and can demonstrate an interest in it outside the workplace
  • Confident in leading conversations around social strategy and tactics
  • Knowledge of other digital channels and disciplines, such as affiliates, search and display is a plus but not mandatory
  • Excellent written and numerical skills
  • Strong Excel skills
  • Strong presentation skills
  • Excellent analytical and strategic skills


Employee Transparency 

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  

  • Free breakfast and free lunch  
  • Early finish Fridays 
  • Core Hours (Mon-Thurs, flexible start/finish times)   
  • Retail discounts 
  • Electric vehicle salary sacrifice car scheme 
  • Wellbeing programme, including Headspace & flu jabs 
  • Interest free season ticket loan  
  • Paid time off for Volunteering  
  • Group Income Protection  
  • Life Assurance  
  • Private Medical Insurance or Health Cash Plan (dependent on level)  
  • Group Personal Pension Plan with matched contributions from 3-6%  
  • Generous Parental Leave & Pay   
  • Independent mortgage advice  
  • Financial education  
  • Employee Assistance Programme  
  • Free eye tests  
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Top Skills

Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
Tiktok
The Company
HQ: New York, New York
10,936 Employees
On-site Workplace

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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